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What is Mastercard SpendingPulse?

SpendingPulse Next Generation is now available across ten diverse sectors, including restaurants, hotels, and general retail. It provides an in-depth analysis of spending at both the county and Designated Market Area (DMA) levels, facilitating comparisons between physical and online transactions. By utilizing SpendingPulse Next Generation, businesses can gain insights into their performance in relation to key industry sectors, adapt to changes in consumer purchasing trends at specific geographic locations, and capitalize on transitions in consumer spending habits. Backed by a skilled team of economists, Mastercard SpendingPulse offers invaluable market intelligence derived from national retail sales encompassing all forms of payment. The insights generated from SpendingPulse draw from aggregated sales data within the Mastercard payments framework, complemented by survey-based estimates for additional payment methods such as cash and checks, thus providing a thorough analysis of consumer spending behavior. This comprehensive examination equips businesses with the tools necessary to refine their strategies and enhance their competitive positioning in an ever-evolving market landscape. Ultimately, leveraging these insights can lead to more informed decision-making and greater success in navigating market dynamics.

What is CODA?

CODA (Consumer Data Analysis) is an analytical tool tailored for the Fast-Moving Consumer Goods (FMCG) and Retail sectors, aimed at improving, clarifying, and scrutinizing large volumes of data. With the help of CODA, users can uncover valuable insights into various areas, including: - Brand and competitor market share, - Distribution statistics, - In-depth examination of product categories and sub-categories, - Performance indicators for top stores and SKUs, - Trends within the market, - Appraisal of New Product Development (NPD), - Evaluation of pricing tactics, - Influence of promotional activities on sales growth, - Trends in geographical performance, - Insights into different retail formats, - Monitoring outlet shares alongside metrics for shelf share. This innovative tool equips businesses with the necessary data analysis to make strategic, informed choices, ultimately fostering growth and enhancing competitiveness in the marketplace. By providing a comprehensive view of various operational aspects, CODA supports organizations in navigating the complexities of consumer behavior and market dynamics.

Media

Media

No images available

Integrations Supported

GP Solutions
PulzePay

Integrations Supported

GP Solutions
PulzePay

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mastercard Data & Services

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/mastercard-spendingpulse

Company Facts

Organization Name

Submarine Insights

Date Founded

2017

Company Location

United Arab Emirates

Company Website

submarineinsights.com

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

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