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What is Mastercard SpendingPulse?

SpendingPulse Next Generation is now available across ten diverse sectors, including restaurants, hotels, and general retail. It provides an in-depth analysis of spending at both the county and Designated Market Area (DMA) levels, facilitating comparisons between physical and online transactions. By utilizing SpendingPulse Next Generation, businesses can gain insights into their performance in relation to key industry sectors, adapt to changes in consumer purchasing trends at specific geographic locations, and capitalize on transitions in consumer spending habits. Backed by a skilled team of economists, Mastercard SpendingPulse offers invaluable market intelligence derived from national retail sales encompassing all forms of payment. The insights generated from SpendingPulse draw from aggregated sales data within the Mastercard payments framework, complemented by survey-based estimates for additional payment methods such as cash and checks, thus providing a thorough analysis of consumer spending behavior. This comprehensive examination equips businesses with the tools necessary to refine their strategies and enhance their competitive positioning in an ever-evolving market landscape. Ultimately, leveraging these insights can lead to more informed decision-making and greater success in navigating market dynamics.

What is Cyclops?

Cyclops is designed to work seamlessly with any cameras that support RTSP, enabling you to make the most of your existing video surveillance systems without the need for costly new equipment. In compliance with the global privacy standards outlined in the General Data Protection Regulation (GDPR), Cyclops avoids storing data as faceprints. Instead, it monitors the volume of vehicles passing by without entering a defined area and counts the number of individuals entering a specified zone from multiple angles. Furthermore, Cyclops assesses the average time that individuals who slow down or stop spend in this zone and calculates the average percentage of various age groups present. By utilizing standard industry metrics, users can effectively analyze and compare their performance in terms of sales, traffic, and customer engagement. The inclusion of a heatmap feature provides insights into customer behavior, highlighting how much time shoppers dedicate to different areas of the store, with warmer colors indicating locations where they linger longer and cooler tones showing where they spend less time. This critical information can significantly improve the understanding of customer habits and assist in optimizing store layouts to boost sales potential. Ultimately, the insights gained from Cyclops can lead to more strategic decision-making regarding product placement and marketing strategies.

Media

Media

Integrations Supported

GP Solutions
PulzePay

Integrations Supported

GP Solutions
PulzePay

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mastercard Data & Services

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/mastercard-spendingpulse

Company Facts

Organization Name

Dayta AI

Date Founded

2018

Company Location

China

Company Website

www.dayta.ai/why-cyclops

Categories and Features

Categories and Features

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