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Ratings and Reviews 0 Ratings
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Google Cloud BigQueryBigQuery serves as a serverless, multicloud data warehouse that simplifies the handling of diverse data types, allowing businesses to quickly extract significant insights. As an integral part of Google’s data cloud, it facilitates seamless data integration, cost-effective and secure scaling of analytics capabilities, and features built-in business intelligence for disseminating comprehensive data insights. With an easy-to-use SQL interface, it also supports the training and deployment of machine learning models, promoting data-driven decision-making throughout organizations. Its strong performance capabilities ensure that enterprises can manage escalating data volumes with ease, adapting to the demands of expanding businesses. Furthermore, Gemini within BigQuery introduces AI-driven tools that bolster collaboration and enhance productivity, offering features like code recommendations, visual data preparation, and smart suggestions designed to boost efficiency and reduce expenses. The platform provides a unified environment that includes SQL, a notebook, and a natural language-based canvas interface, making it accessible to data professionals across various skill sets. This integrated workspace not only streamlines the entire analytics process but also empowers teams to accelerate their workflows and improve overall effectiveness. Consequently, organizations can leverage these advanced tools to stay competitive in an ever-evolving data landscape.
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6sense6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.
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KubitWarehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai
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NeoLoadSoftware designed for ongoing performance testing facilitates the automation of API load and application evaluations. In the case of intricate applications, users can create performance tests without needing to write code. Automated pipelines can be utilized to script these performance tests specifically for APIs. Users have the ability to design, manage, and execute performance tests using coding practices. Afterward, the results can be assessed within continuous integration pipelines, leveraging pre-packaged plugins for CI/CD tools or through the NeoLoad API. The graphical user interface enables quick creation of test scripts tailored for large, complex applications, effectively eliminating the time-consuming process of manually coding new or revised tests. Service Level Agreements (SLAs) can be established based on built-in monitoring metrics, enabling users to apply stress to the application and align SLAs with server-level statistics for performance comparison. Furthermore, the automation of pass/fail triggers utilizing SLAs aids in identifying issues effectively and contributes to root cause analysis. With automatic updates for test scripts, maintaining these scripts becomes much simpler, allowing users to update only the impacted sections while reusing the remaining parts. This streamlined approach not only enhances efficiency but also ensures that tests remain relevant and effective over time.
What is Test & Learn?
Test & Learn® differentiates itself from conventional customer analytics platforms that only provide surface-level insights by fundamentally enhancing the decision-making process. This groundbreaking analytics software identifies key performance influencers and outlines a clear action plan for future initiatives. By removing ambiguity from the decision-making landscape, Test & Learn® acts as a user-friendly analytics solution tailored for business professionals. It streamlines the analytical journey by presenting analysts with straightforward questions, enabling quick adjustments to settings, and allowing users to investigate results in real time. Teams can become operational almost instantly, with organizations reporting that they can conduct evaluations six times faster using Test & Learn® than with their prior methods. The platform enables users to rapidly sift through vast data sets in seconds, offering the capability to focus on specific metrics, categories, or regions. With sophisticated predictive analytics features available, your team can fully harness their potential and ensure thorough examination of all programs. In a world driven by data, the speed and effectiveness provided by Test & Learn® can greatly elevate your organization’s strategic prowess, enabling it to respond swiftly to market changes and customer needs. This flexibility not only streamlines operations but also fosters a culture of data-driven decision-making that can lead to sustained competitive advantages.
What is C-Smart?
Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Mastercard Data & Services
Date Founded
1966
Company Location
United States
Company Website
www.mastercardservices.com/en/solutions/test-learn
Company Facts
Organization Name
Cognizant
Date Founded
1994
Company Location
United States
Company Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Categories and Features
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Categories and Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management