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What is MatchCraft?

Step into the leading edge of digital marketing, where our platform thrives in overseeing and promoting expansive marketing campaigns. As pioneers in the marketing technology sector, we have developed a top-tier platform designed to streamline the effective management and monetization of search campaigns on a large scale. Arm yourself with essential tools to create search campaigns specifically for small businesses across diverse industries. Utilizing MatchCraft's comprehensive array of APIs, third-party platforms can access the sophisticated technology powering AdVantage, which facilitates search, social, and display campaigns for local businesses on a global scale. For more than two decades, MatchCraft has been providing exceptional marketing solutions that enable companies to efficiently sell and manage their clients’ search, display, and social campaigns. Our passionate team of digital marketing specialists and innovative technology work relentlessly to bolster local advertising efforts for merchants around the globe, guaranteeing that they achieve outstanding outcomes in their campaigns. This unwavering dedication to quality not only elevates our services but also reinforces our position as leaders in the dynamic realm of digital marketing. As we continue to adapt and innovate, we remain committed to helping businesses navigate this rapidly changing environment.

What is Google Search Ads 360?

Search Ads 360 is a holistic search management platform aimed at helping both agencies and marketers manage large-scale search marketing efforts across multiple engines and media outlets. Its efficient workflows and in-depth reporting functions enable users to carry out campaigns with ease, while the automated bidding options contribute to improved performance outcomes. By integrating with the Google Marketing Platform, users are able to oversee and track digital campaigns effortlessly from a single interface, which supports complex cross-channel buying, reporting, and attribution efforts. Without the use of Search Ads 360, advertisers would encounter the significant hurdle of managing ads and keywords individually on each search engine, leading to a complicated assessment of performance metrics across various platforms. Furthermore, forgoing this platform would result in missing out on its sophisticated automated bidding techniques that provide a competitive edge. Leveraging Search Ads 360 not only helps you conserve time and reduce complexity, but it also empowers you to make better-informed decisions, ultimately leading to a substantial increase in your Return on Investment (ROI) in search marketing. Consequently, the advantages offered by Search Ads 360 make it an indispensable resource for optimizing the effectiveness of search campaigns, solidifying its value in the digital marketing landscape. This platform truly transforms the way marketers approach their search initiatives, ensuring they achieve the best possible results.

Media

Media

Integrations Supported

Telmetrics
5X
Adsby
Channable
Criteo Commerce Max
Dataddo
Datahive360
DinMo
Google
Google Ads
Google Analytics
Google Marketing Platform
Gravity Data
Intellemo
Meltano
Openbridge
Ours Privacy
Spider AF
Supermetrics
Windsor.ai

Integrations Supported

Telmetrics
5X
Adsby
Channable
Criteo Commerce Max
Dataddo
Datahive360
DinMo
Google
Google Ads
Google Analytics
Google Marketing Platform
Gravity Data
Intellemo
Meltano
Openbridge
Ours Privacy
Spider AF
Supermetrics
Windsor.ai

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MatchCraft

Date Founded

2000

Company Location

United States

Company Website

www.matchcraft.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

support.google.com/searchads/answer/1187512

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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