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What is Matchbook?

Matchbook is a cutting-edge platform for identity enhancement that caters to advertisers and marketers, allowing them to merge first-party data with up-to-date digital signals to broaden their reach across a variety of devices, refine retargeting strategies, and improve the precision of online and offline attribution. By utilizing extensive aggregated data obtained from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it constructs detailed identifier databases that link physical locations to digital identifiers, while also incorporating additional spatial elements like postal codes and geohashes. This robust tool can be applied in numerous ways, such as facilitating targeted advertising on connected TV (CTV/OTT), enabling efficient cross-software targeting and retargeting, implementing account-based marketing tactics, assessing campaign performance, enhancing identity graphs, and expanding audience reach beyond the limitations of first-party data. Additionally, Matchbook provides customizable matching criteria and historical context features, allowing clients to tailor and optimize their outcomes in alignment with specific strategies and objectives. Consequently, advertisers are better positioned to develop a unified and impactful marketing strategy across diverse channels, ensuring that their campaigns resonate more effectively with their intended audiences. Ultimately, this platform not only streamlines the marketing process but also drives measurable results.

What is Geysera?

Geysera is a data-driven ecommerce retention marketing platform that helps brands recover lost revenue by optimizing email flows for customer re-engagement. It identifies returning anonymous visitors and matches them to existing customer profiles within popular email service providers like Klaviyo, Mailchimp, and SendGrid. The platform focuses on four high-impact flows: cart abandonment, checkout abandonment, browse abandonment, and winback campaigns. Geysera provides a white-glove service, managing everything from setup to continuous optimization, so teams can focus on core business activities. Its AI-powered system generates personalized, brand-consistent email content that increases engagement and conversions. Using advanced methodologies such as RFM segmentation, behavioral analysis, and cohort modeling, it identifies high-value opportunities. Geysera measures performance through randomized control trials and holdout groups, ensuring accurate calculation of incremental revenue. This approach eliminates inflated attribution and provides clear ROI visibility. Businesses can set guardrails for discounts, free shipping, and product exclusions to maintain control over promotions. The platform integrates seamlessly with existing systems without requiring migration or additional tools. Its pay-for-performance pricing ensures that brands only pay for measurable results. Geysera enables ecommerce businesses to increase retention, maximize customer lifetime value, and unlock revenue from existing traffic.

Media

Media

Integrations Supported

Integrations Supported

BigCommerce
Klaviyo
Mailchimp
SendGrid
Shopify
WooCommerce

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$199/month
Geysera aligns pricing with performance. Get started for $1. Only pay performance fees when lift is verified.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Matchbook

Date Founded

2018

Company Location

United States

Company Website

www.matchbookdata.com

Company Facts

Organization Name

Geysera

Date Founded

2025

Company Location

United States

Company Website

www.geysera.com

Categories and Features

Identity Resolution

Not specified

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Dynamic Content
Email Marketing
Email Personalization
Segmentation
Triggered Emails
Website Visitor Tracking

Email Marketing

Not specified

Identity Resolution

Not specified

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