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What is Matchbook?

Matchbook is a cutting-edge platform for identity enhancement that caters to advertisers and marketers, allowing them to merge first-party data with up-to-date digital signals to broaden their reach across a variety of devices, refine retargeting strategies, and improve the precision of online and offline attribution. By utilizing extensive aggregated data obtained from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it constructs detailed identifier databases that link physical locations to digital identifiers, while also incorporating additional spatial elements like postal codes and geohashes. This robust tool can be applied in numerous ways, such as facilitating targeted advertising on connected TV (CTV/OTT), enabling efficient cross-software targeting and retargeting, implementing account-based marketing tactics, assessing campaign performance, enhancing identity graphs, and expanding audience reach beyond the limitations of first-party data. Additionally, Matchbook provides customizable matching criteria and historical context features, allowing clients to tailor and optimize their outcomes in alignment with specific strategies and objectives. Consequently, advertisers are better positioned to develop a unified and impactful marketing strategy across diverse channels, ensuring that their campaigns resonate more effectively with their intended audiences. Ultimately, this platform not only streamlines the marketing process but also drives measurable results.

What is Infinite Audience?

Infinite Audience focuses on identity resolution, the enhancement of customer data, and the exploration of new audience segments. The company connects scattered first-party data—such as names, addresses, email addresses, and phone numbers—into unified and cleaned consumer identities. By enriching these linked records with a variety of demographic, household, behavioral, and other relevant attributes, businesses can obtain a more nuanced understanding of their customer base and pinpoint potential new audience segments. Users have the option to either use the web-based platform or engage with an AI assistant via MCP to delve into graph data, match and improve records, build and assess audience segments, and prepare these segments for activation. Furthermore, developers can take advantage of integration options that include a REST API, SDKs for both JavaScript/TypeScript and Python, along with A2A capabilities for smooth connectivity and functionality. This all-encompassing strategy fosters improved marketing tactics and enhances audience interaction, ultimately leading to greater business success.

Media

Media

Integrations Supported

Integrations Supported

Agent2Agent (A2A)
Google Cloud BigQuery
HubSpot CRM
Klaviyo
Model Context Protocol (MCP)
Shopify
Zapier

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Usage-based charges are tied to matched identities and the selected enrichment and data volume. Unmatched input records are not billed; annual identity licenses include 12 monthly refreshes.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Matchbook

Date Founded

2018

Company Location

United States

Company Website

www.matchbookdata.com

Company Facts

Organization Name

NO FAIT LLC dba Infinite Audience

Date Founded

2026

Company Location

United States

Company Website

infiniteaudience.ai

Categories and Features

Identity Resolution

Not specified

Categories and Features

Data Enrichment

Not specified

Identity Resolution

Not specified

Popular Alternatives

Popular Alternatives

No Alternatives
BDEX Reviews & Ratings

BDEX

5.0 out of 5 stars