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What is Matchmade?

Engage with creators right away, removing the hurdles of sourcing and negotiation, and achieve live content delivery in just days rather than weeks. While not everyone enjoys advertisements, the value of high-quality content is widely recognized. Connecting with the modern, tech-savvy audience through creator marketing has proven to be a powerful approach, and the industry is witnessing swift expansion. Utilizing Matchmade’s extensive data, cutting-edge tools, and automation features, professionals can focus on the essential, creative components of their marketing strategies. Our aim is to make creator marketing fair, transparent, scalable, and sustainable for everyone involved. Establishing performance and predictability is crucial for a contemporary creator marketing strategy, laying down the groundwork for growth. Performance is vital; marketing efforts must produce concrete results, whether in the form of app downloads, new customer acquisition, or increased brand visibility, ultimately turning a campaign into a worthwhile investment. Nonetheless, depending exclusively on performance isn't sufficient; marketers must also ensure consistent, reliable results month after month to maintain campaign success. This balanced emphasis on both performance and predictability equips marketers to foster enduring connections with their audience while also adapting to ever-changing trends. By embracing these principles, marketers can effectively navigate the dynamic landscape and enhance their overall impact.

What is Cruva?

Cruva stands out as a cutting-edge digital platform focused on influencer and affiliate marketing, catering specifically to brands and agencies that work alongside creators on TikTok Shop. This innovative solution simplifies the process of finding and recruiting creators, while also enhancing outreach and campaign management, including the oversight of product seeding and collaborative efforts, along with the capability to track content produced by creators, sales, and earned commissions. By seamlessly integrating with commerce and advertising accounts, Cruva empowers teams to scrutinize performance and synchronize creator campaigns with their storefront operations. The platform boasts a comprehensive workspace equipped with advanced campaign and creator management features, in-depth reporting dashboards, and AI-driven workflows, all designed to facilitate efficient planning and execution of partnerships. With Cruva in play, brands can navigate the entirety of creator relationship management, from the initial discovery stage through to the execution of campaigns and subsequent performance reviews, while creators enjoy specialized tools aimed at enhancing their engagement. As a whole, Cruva emerges as an indispensable asset for optimizing partnerships in the dynamic realm of social media marketing, ensuring that both brands and creators can thrive in this competitive environment. Ultimately, the platform not only fosters successful collaborations but also adapts to the changing needs of the digital landscape.

Media

Media

No images available

Integrations Supported

Instagram
YouTube

Integrations Supported

Amazon
ChatGPT
Claude
Meta Ads
Model Context Protocol (MCP)
Shopify
TikTok Ads
TikTok Shop

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$199/month
The Basic plan is $199 per month. Six-month billing is discounted by 10%, and annual billing is discounted by 20%. Higher-tier plans and custom Enterprise pricing are also available. A 14-day free trial is offered.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Matchmade

Company Website

matchmade.tv/

Company Facts

Organization Name

Surgify

Date Founded

2024

Company Location

United States

Company Website

www.cruva.com

Categories and Features

Influencer Marketing

Not specified

Categories and Features

Influencer Marketing

Not specified

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