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What is Matchmade?

Engage with creators right away, removing the hurdles of sourcing and negotiation, and achieve live content delivery in just days rather than weeks. While not everyone enjoys advertisements, the value of high-quality content is widely recognized. Connecting with the modern, tech-savvy audience through creator marketing has proven to be a powerful approach, and the industry is witnessing swift expansion. Utilizing Matchmade’s extensive data, cutting-edge tools, and automation features, professionals can focus on the essential, creative components of their marketing strategies. Our aim is to make creator marketing fair, transparent, scalable, and sustainable for everyone involved. Establishing performance and predictability is crucial for a contemporary creator marketing strategy, laying down the groundwork for growth. Performance is vital; marketing efforts must produce concrete results, whether in the form of app downloads, new customer acquisition, or increased brand visibility, ultimately turning a campaign into a worthwhile investment. Nonetheless, depending exclusively on performance isn't sufficient; marketers must also ensure consistent, reliable results month after month to maintain campaign success. This balanced emphasis on both performance and predictability equips marketers to foster enduring connections with their audience while also adapting to ever-changing trends. By embracing these principles, marketers can effectively navigate the dynamic landscape and enhance their overall impact.

What is IZEA?

IZEA stands out as a trailblazer in marketing technology, providing both software solutions and professional services that enable brands to connect with a diverse range of prominent social influencers and content creators. Widely recognized as a reliable partner for leading industry brands, IZEA is at the cutting edge of the growing Creator Economy, allowing individuals to monetize their creativity and influence. Established in 2006, the company launched the first influencer marketing platform, facilitating almost 4 million transactions between buyers and sellers in the digital market. By partnering with IZEA, major brands and agencies strive to boost their online interaction, broaden their brand messaging, enhance their content creation efforts, and realize significant returns on investment. This forward-thinking company has essentially set the foundation for modern influencer marketing, changing the dynamics of how brands encourage content creation through financial compensation for bloggers and creators. Through this innovative approach, IZEA not only reshaped the interactions between brands and influencers but also significantly impacted the evolution of digital marketing tactics, highlighting the importance of collaboration in reaching target audiences effectively. The company continues to adapt and grow as the digital landscape evolves, ensuring that brands remain relevant in an ever-changing environment.

Media

Media

Integrations Supported

Instagram
YouTube

Integrations Supported

Instagram
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$149 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Matchmade

Company Website

matchmade.tv/

Company Facts

Organization Name

IZEA

Date Founded

2006

Company Location

United States

Company Website

izea.com

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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