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What is Matchmade?

Engage with creators right away, removing the hurdles of sourcing and negotiation, and achieve live content delivery in just days rather than weeks. While not everyone enjoys advertisements, the value of high-quality content is widely recognized. Connecting with the modern, tech-savvy audience through creator marketing has proven to be a powerful approach, and the industry is witnessing swift expansion. Utilizing Matchmade’s extensive data, cutting-edge tools, and automation features, professionals can focus on the essential, creative components of their marketing strategies. Our aim is to make creator marketing fair, transparent, scalable, and sustainable for everyone involved. Establishing performance and predictability is crucial for a contemporary creator marketing strategy, laying down the groundwork for growth. Performance is vital; marketing efforts must produce concrete results, whether in the form of app downloads, new customer acquisition, or increased brand visibility, ultimately turning a campaign into a worthwhile investment. Nonetheless, depending exclusively on performance isn't sufficient; marketers must also ensure consistent, reliable results month after month to maintain campaign success. This balanced emphasis on both performance and predictability equips marketers to foster enduring connections with their audience while also adapting to ever-changing trends. By embracing these principles, marketers can effectively navigate the dynamic landscape and enhance their overall impact.

What is Influur?

Influur is an AI-powered creator marketing and influencer campaign management platform that helps businesses automate the planning, execution, and measurement of social media campaigns. The software combines influencer discovery, audience intelligence, campaign strategy, creator communications, content management, and performance analytics within a centralized workspace. Its autonomous AI agent, Pulse, interprets marketing objectives and generates campaign recommendations based on audience interests, emerging trends, creative formats, and available budgets. For music marketing campaigns, the platform analyzes social media sounds, genre preferences, and audience behavior to identify creators whose content aligns with particular artists or releases. Its proprietary Pulse Score ranks potential influencers according to campaign relevance, helping marketers select creators for specific promotional objectives. Creator profiles include contact methods, previous collaborations, historical pricing information, response rates, and past campaign performance to support informed partnership decisions. Automated outreach tools send personalized messages to multiple creators, coordinate negotiations, and identify replacement influencers when selected participants become unavailable. Campaign execution features allow teams to distribute creative briefs, manage content submissions, review deliverables, coordinate publishing schedules, and monitor campaign progress. Secure payment workflows use authorized third-party payment providers to distribute creator compensation after agreed content requirements have been fulfilled and approved. Reporting capabilities include real-time tracking of views and engagement, creator performance analysis, customizable dashboards, and shareable reports for internal teams and external stakeholders.

Media

Media

Integrations Supported

Instagram
YouTube

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Free
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Matchmade

Company Website

matchmade.tv/

Company Facts

Organization Name

Influur

Company Location

United States

Company Website

www.influur.com

Categories and Features

Influencer Marketing

Not specified

Categories and Features

Popular Alternatives

Popular Alternatives

Club Reviews & Ratings

Club

Club (formerly Brandbassador)
GRIN Reviews & Ratings

GRIN

5.0 out of 5 stars