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What is Matchmade?

Engage with creators right away, removing the hurdles of sourcing and negotiation, and achieve live content delivery in just days rather than weeks. While not everyone enjoys advertisements, the value of high-quality content is widely recognized. Connecting with the modern, tech-savvy audience through creator marketing has proven to be a powerful approach, and the industry is witnessing swift expansion. Utilizing Matchmade’s extensive data, cutting-edge tools, and automation features, professionals can focus on the essential, creative components of their marketing strategies. Our aim is to make creator marketing fair, transparent, scalable, and sustainable for everyone involved. Establishing performance and predictability is crucial for a contemporary creator marketing strategy, laying down the groundwork for growth. Performance is vital; marketing efforts must produce concrete results, whether in the form of app downloads, new customer acquisition, or increased brand visibility, ultimately turning a campaign into a worthwhile investment. Nonetheless, depending exclusively on performance isn't sufficient; marketers must also ensure consistent, reliable results month after month to maintain campaign success. This balanced emphasis on both performance and predictability equips marketers to foster enduring connections with their audience while also adapting to ever-changing trends. By embracing these principles, marketers can effectively navigate the dynamic landscape and enhance their overall impact.

What is Kofluence?

Kofluence is an innovative AI-driven influencer marketing platform aimed at helping brands and creators, especially in India, to swiftly launch, manage, and scale their influencer marketing campaigns with exceptional clarity and efficiency. This state-of-the-art marketplace connects brands with an extensive network of over 600,000 registered creators, streamlining various processes such as influencer discovery, persona profiling, negotiation, content review, and campaign execution, all facilitated through a single SaaS interface that dramatically shortens campaign turnaround times from several weeks to merely one day. By replacing outdated manual tools, Kofluence provides automated, real-time analytics, competitive pricing, and robust risk and fraud detection, all displayed on a comprehensive dashboard that enhances visibility into vital performance metrics, including reach, engagement, and conversions. Its versatility has made Kofluence a favored choice across diverse sectors, including product launches, small businesses, real estate, luxury brands, fintech, D2C, and gaming, with numerous campaigns achieving millions of views while substantially increasing app downloads and user engagement. Moreover, Kofluence distinguishes itself by fostering effective collaboration between brands and creators, allowing them to amplify their campaign impacts in an ever-evolving digital landscape, thereby positioning itself as an essential tool for modern marketing strategies. As the digital market continues to evolve, Kofluence is poised to adapt and enhance its offerings, ensuring sustained relevance and effectiveness for its users.

Media

Media

Integrations Supported

AppsFlyer
Branch
Instagram
Shopify
Singular
WooCommerce
YouTube

Integrations Supported

AppsFlyer
Branch
Instagram
Shopify
Singular
WooCommerce
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Matchmade

Company Website

matchmade.tv/

Company Facts

Organization Name

Kofluence

Date Founded

2019

Company Location

India

Company Website

www.kofluence.com

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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