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What is Measurementplan?

Setting up web analytics tracking can easily turn into a disorganized task, particularly when the guidance you depend on is outdated, prompting me to seek a more effective alternative. Crafting comprehensive guidelines for developers to embed essential code snippets for better data gathering can be quite time-consuming and resource-intensive. Measurementplan presents a more efficient solution by enabling you to specify tracking events directly on your website through a Chrome extension, which offers templates for standard and custom events tailored for platforms like Google Analytics 4 and Meta Ads. This cutting-edge tool not only streamlines the tracking procedure but also guarantees that your analytics stay precise and current. By using this innovative approach, you can enhance the overall effectiveness of your data collection strategy.

What is Apteo?

Apteo harnesses the power of artificial intelligence to provide valuable insights about your customer base, allowing you to precisely target them with the products they are most likely to buy, while also crafting messages that resonate with them. With a straightforward click, you can effortlessly connect your ecommerce platform or payment processing systems. Once your data is integrated, our AI meticulously examines customer behaviors to provide in-depth analysis. Utilize our customized segments and product recommendations to send highly effective retargeting emails and advertisements that resonate with your audience. Our AI automates the segmentation process, categorizing customers based on their actions and preferences. You will have the capability to view customers grouped by important metrics such as recency, frequency, and revenue contribution. If the available predefined segments do not align with your requirements, you have the option to create your own custom segments by setting specific criteria or uploading your own customer list for continuous monitoring. After configuring your segments, we ensure they stay in sync with your email marketing platforms, which aids in refining your communication strategies. This personalized approach not only enhances the shopping experience for customers but also significantly boosts the chances of conversion, ultimately driving sales growth. As a result, businesses can cultivate stronger relationships with their customers and foster loyalty over time.

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Integrations Supported

BigCommerce
Google Chrome
Klaviyo
Magento
Nocode HQ
Shopify
Square Marketing
Stackreaction
Stripe
Wix
WooCommerce

Integrations Supported

BigCommerce
Google Chrome
Klaviyo
Magento
Nocode HQ
Shopify
Square Marketing
Stackreaction
Stripe
Wix
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

€99/month
Free Trial Offered?
Free Version

Pricing Information

$57 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Measurementplan

Date Founded

2023

Company Location

Sweden

Company Website

www.measurementplan.com

Company Facts

Organization Name

Apteo

Date Founded

2017

Company Location

United States

Company Website

www.apteo.co

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

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