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What is MediaFem?

As a prominent player in the sell-side ad technology sector, we provide extensive demand management and intermediation services designed specifically for publishers. Our cutting-edge solution integrates ad serving functionalities across various platforms, including display, mobile, video, and header wrapper capabilities, along with out-stream features, creating a cohesive stack that redefines standards for inventory sales to programmatic buyers. In their quest for increased revenue, many publishers have forfeited their independence, entering into complex agreements with demand partners and intermediaries, which has led to a loss of control over their audience's monetization—a critical element of their operational framework. By ensuring your inventory is available to a wide range of DSPs and trading desks, as well as the multitude of advertisers they encompass, you can significantly enhance your revenue opportunities. Collaborating with MediaFem not only guarantees brand safety and access to premium content but also allows you to concentrate on your core objectives—expanding your business while adhering to your principles. In this fast-paced and ever-evolving environment, it is essential to cultivate a strong connection with your audience and utilize advanced technology to achieve long-term success while navigating the complexities of the advertising landscape. This synergy between audience engagement and technological innovation is vital for thriving in today's competitive market.

What is Freestar?

Freestar functions as an advertising technology and monetization partner designed to aid digital publishers, ecommerce sites, and mobile apps in boosting their revenue through advanced programmatic header bidding and yield optimization techniques. The firm offers a robust suite of services that features a high-speed header bidding wrapper recognized for its quick bid responses and distinct flooring algorithms, a lightweight SDK for mobile app mediation, compatibility with AMP, and both client-side and server-side demand integrations, all managed via a centralized dashboard that provides real-time analytics and actionable insights at the page level. Beyond its technological capabilities, Freestar enhances its offerings with personalized account management, which includes a customized ad stack, expert assistance in ad operations, advice on traffic generation and SEO, as well as targeted yield management to streamline operations while raising CPMs and fill rates. By utilizing advanced big data analysis and machine learning techniques, Freestar consistently fine-tunes the “ideal ad stack” and applies dynamic flooring strategies to boost performance levels. This seamless blend of technology and personalized support allows publishers to concentrate on their primary business activities while effectively maximizing their advertising opportunities. Ultimately, Freestar’s approach empowers its partners to achieve greater profitability and operational efficiency in an increasingly competitive digital landscape.

Media

Media

Integrations Supported

Integrations Supported

Admiral
Amazon
Amazon Transparent Ad Marketplace (TAM)
AppLovin
Criteo
Google AdMob
InMobi
Magnite
Nimbus
Verve

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

MediaFem

Company Location

United Kingdom

Company Website

www.mediafem.com

Company Facts

Organization Name

Freestar

Date Founded

2015

Company Location

United States

Company Website

freestar.com

Categories and Features

Categories and Features

Advertising

Not specified

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