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What is MediaGuard?

We help you fight against fraud and protect the brands you represent by ensuring that high-quality advertising inventory reaches real individuals across all channels and formats. By leveraging cutting-edge detection techniques, hacker intelligence, and collaborative measures across the internet, HUMAN effectively identifies and mitigates bot attacks and fraudulent activities with unmatched speed, scale, and precision. With the actionable insights that are exclusive to HUMAN, we can ensure that only genuine users interact with your digital advertising strategies. Protecting your customers, safeguarding revenue, and maintaining operational efficiency across all platforms is crucial, and our enforcement actions are designed to keep disruptive bots away. By ensuring your digital advertising efforts are shielded from sophisticated bot threats, you can maintain the integrity of your initiatives. Starting with a clean ad inventory allows you to reduce inefficiencies and operational costs associated with fighting fraud. Furthermore, you can protect your current revenue from demand partners while simultaneously attracting new revenue opportunities, thus creating a strong and secure advertising ecosystem for your business. This approach not only enhances your brand's reputation but also builds trust with your audience, ensuring a lasting relationship with them. Ultimately, our commitment to quality and authenticity strengthens the entire digital advertising landscape.

What is HUMAN Ad Fraud Defense?

HUMAN's Ad Fraud Defense system takes a forward-thinking stance by analyzing bid requests prior to their submission, effectively preventing invalid traffic from infiltrating your inventory. This proactive measure not only cultivates a safer environment for transactions but also bolsters your brand's image, safeguards revenue streams, and amplifies partner demand. Functioning as a protective barrier against fraud across key inventory categories—such as desktop, mobile, connected TV (CTV), and audio—this system ultimately enhances ad performance. By prioritizing transparency and minimizing invalid traffic, the defense mechanism elevates the overall worth of your inventory while providing advanced fraud protection. Through thorough pre-bid analysis, HUMAN proficiently stops invalid traffic from undermining your inventory, thereby improving your market position and drawing in more partners. Furthermore, HUMAN's capability to identify and combat ad fraud across diverse platforms ensures optimal pre-bid fraud mitigation solutions are in place. This extensive strategy not only secures your inventory but also builds trust and reliability in the advertising environment, encouraging a more robust marketplace. In a rapidly evolving digital landscape, maintaining such protective measures is vital for long-term success and sustainability.

Media

Media

Integrations Supported

Human Defense Platform
Amazon S3
Android
Apple iOS
Cloudflare
Google Cloud Platform
HTML
JavaScript
NGINX
Okta
Ping Identity
Snowflake

Integrations Supported

Human Defense Platform
Amazon S3
Android
Apple iOS
Cloudflare
Google Cloud Platform
HTML
JavaScript
NGINX
Okta
Ping Identity
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HUMAN

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/products/mediaguard

Company Facts

Organization Name

HUMAN

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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