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What is MediaGuard?

We help you fight against fraud and protect the brands you represent by ensuring that high-quality advertising inventory reaches real individuals across all channels and formats. By leveraging cutting-edge detection techniques, hacker intelligence, and collaborative measures across the internet, HUMAN effectively identifies and mitigates bot attacks and fraudulent activities with unmatched speed, scale, and precision. With the actionable insights that are exclusive to HUMAN, we can ensure that only genuine users interact with your digital advertising strategies. Protecting your customers, safeguarding revenue, and maintaining operational efficiency across all platforms is crucial, and our enforcement actions are designed to keep disruptive bots away. By ensuring your digital advertising efforts are shielded from sophisticated bot threats, you can maintain the integrity of your initiatives. Starting with a clean ad inventory allows you to reduce inefficiencies and operational costs associated with fighting fraud. Furthermore, you can protect your current revenue from demand partners while simultaneously attracting new revenue opportunities, thus creating a strong and secure advertising ecosystem for your business. This approach not only enhances your brand's reputation but also builds trust with your audience, ensuring a lasting relationship with them. Ultimately, our commitment to quality and authenticity strengthens the entire digital advertising landscape.

What is Improvely?

Effectively monitor, assess, and improve your digital marketing strategies. Over 7,000 marketers have turned to Improvely to track their results and detect fraudulent activities. This platform reveals the source of every registration and transaction, whether stemming from a promotional campaign or other sources. Equipped with powerful monitoring capabilities, it analyzes each click for indications of possible fraud. You will receive instant notifications regarding potential click fraud, helping you protect your advertising budget. Improvely also offers detailed profiles for each visitor, giving insight into the authentic users interacting with your site. By identifying your most valuable customers, you can more effectively target similar demographics. Whether you're working independently, with a team, or managing clients, Improvely includes features like team access, customized client reports, and various export options designed for your organization’s requirements. Moreover, the platform maps user journeys toward conversion and pinpoints where sales opportunities may be lost, while funnel reports illustrate user navigation through different stages on your website to boost overall performance. This all-encompassing approach ensures you are well-equipped to make informed marketing choices that can greatly enhance your return on investment, ultimately leading to more successful campaigns. By leveraging these insights, your marketing efforts can be more precise and impactful.

Media

Media

Integrations Supported

AdRoll
Amazon S3
Android
Apple iOS
Bing
Cloudflare
Facebook Ads
Google
Google AdMob
Google Cloud Platform
HTML
JavaScript
Meta Ads
Microsoft Excel
NGINX
Okta
Ping Identity
Snowflake
Taboola
X (Twitter)

Integrations Supported

AdRoll
Amazon S3
Android
Apple iOS
Bing
Cloudflare
Facebook Ads
Google
Google AdMob
Google Cloud Platform
HTML
JavaScript
Meta Ads
Microsoft Excel
NGINX
Okta
Ping Identity
Snowflake
Taboola
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$29 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HUMAN

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/products/mediaguard

Company Facts

Organization Name

Awio Web Services

Company Location

United States

Company Website

www.improvely.com

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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