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What is MediaScouting?

Monitor your presence in the media landscape, evaluate how the public perceives your brand, observe your competitors, and measure the success of your public relations and marketing strategies. This innovative platform is not only powerful and flexible but also designed for scalability, capable of managing numerous press releases each day. It offers features such as news analysis, advertisement monitoring, and a system for delivering real-time alerts. Additionally, it efficiently manages both automated and semi-automated tasks related to digitizing, storing, retrieving, and analyzing press materials. Available as a Software as a Service (SaaS) or as a standalone solution, it requires a low initial financial commitment. With a comprehensive and advanced query system that encompasses live translations, automated grouping of results, and sentiment evaluation, it distinguishes itself as a cutting-edge option. This platform is particularly adept at processing articles, retrieving customer information, and providing advanced management capabilities, rendering it essential for contemporary media tracking. In conclusion, it equips brands with the tools needed to maintain a competitive edge, offering vital insights and prompt notifications to navigate an ever-evolving market.

What is Brand Analytics?

It is crucial for businesses to monitor and analyze their brands across both social media and traditional media platforms. Brand Analytics plays a vital role in addressing the operational needs of significant departments within a company by mitigating reputational risks and improving public relations. By designing attractive products and establishing a strong communication framework, organizations can enhance the quality of customer service and cultivate deeper customer loyalty. The reliability of data collected from diverse sources is assured by Brand Analytics, which includes social media sites like VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, and Twitter, as well as blogs, forums, review platforms, mobile app stores, public channels, and Telegram groups. Moreover, it also incorporates online news sources and the websites of leading governmental and market entities. Through a partnership with VK.com, Brand Analytics offers access to an extensive public data flow, delivering exceptional speed, quality, and thoroughness in message analysis that stands out in the industry. This comprehensive monitoring covers all types of messages and data, enabling businesses to stay informed and responsive in their strategic approaches. Consequently, this detailed analysis equips brands with the tools they need to adeptly navigate the intricate dynamics of public perception and respond to changes swiftly.

Media

Media

Integrations Supported

Adobe Acrobat
Facebook
Instagram
Microsoft Word
Salesforce
Telegram
TikTok
UseDesk
VK
X (Twitter)
YouTube
Zendesk

Integrations Supported

Adobe Acrobat
Facebook
Instagram
Microsoft Word
Salesforce
Telegram
TikTok
UseDesk
VK
X (Twitter)
YouTube
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$339.75 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

DataScouting

Date Founded

2012

Company Location

Greece

Company Website

datascouting.com/media-monitoring-software/

Company Facts

Organization Name

Brand Analytics

Date Founded

2012

Company Location

Russia

Company Website

br-analytics.ru/en_RU/brandanalytics/

Categories and Features

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Categories and Features

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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