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What is Meetrics?
In the field of branding initiatives, Meetrics' benchmark reports act as a vital resource for assessing online visibility benchmarks. Each quarter, these reports deliver an in-depth analysis that showcases critical metrics and emerging trends. As Europe's leading provider of ad verification services, Meetrics empowers businesses to determine the effectiveness of their digital branding efforts while also suggesting areas for improvement. By employing the Viewability Check tool, advertisers can evaluate the visibility of their branding campaigns effectively. The Audience Verification feature assesses the alignment of your target audience, ensuring that your advertisements reach those most likely to engage with them. To combat potential threats, Ad Fraud Prevention services are in place to identify and address any fraudulent activities that may arise. Moreover, the Brand Safety tool guarantees that your advertisements appear in contexts that resonate with your brand's identity and values. Meetrics provides a thorough evaluation of both display and video ad visibility, assessing viewability for each impression on a case-by-case basis. Additionally, all critical performance metrics from your campaigns can be easily accessed through the Meetrics Dashboard, with Excel reports readily available to offer ongoing insights into your advertising performance. This all-encompassing strategy not only enables advertisers to refine their campaigns based on up-to-the-minute data but also fosters a deeper understanding of audience behavior and engagement trends. By consistently analyzing these elements, brands can achieve greater efficiency and impact in their marketing efforts.
What is Adloox?
Adloox is recognized as the leading independent ad verification platform in Europe, dedicated to safeguarding advertisers, agencies, and various buy-side services from complex ad fraud while ensuring that ads are both viewable and placed in secure brand environments. The platform offers a comprehensive suite of features designed to optimize programmatic advertising campaigns, including fraud protection, brand safety measures, attention measurement, and detailed analytics. Adloox seamlessly integrates with major Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and social media channels, such as Google Display & Video 360, Meta, Microsoft Xandr, and The Trade Desk. Its services cater specifically to the requirements of advertisers, agencies, and publishers, providing them with crucial resources to safeguard their media investments, overcome media buying challenges, and protect their online assets for sustained monetization. The company’s commitment to transparency and operational efficiency is underscored by its educational center, which offers indispensable resources for navigating the intricacies of programmatic ad fraud. Furthermore, Adloox's continuous adaptation to emerging challenges in the digital advertising realm solidifies its reputation as a reliable ally in the industry, ensuring clients remain ahead of the curve. This proactive approach not only enhances client trust but also fosters a more secure advertising ecosystem overall.
Integrations Supported
Adform
Xandr
Facebook
Google
InMobi
Instagram
Integrations Supported
Adform
Xandr
Basis DSP
FreeWheel DemandSuite
Google Ad Manager
Google Display & Video 360
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Online Training
On-Site Training
Training Options
Documentation Hub
Online Training
On-Site Training
Company Facts
Organization Name
Meetrics
Date Founded
2008
Company Location
Germany
Company Website
www.meetrics.com/en/
Company Facts
Organization Name
Adloox
Date Founded
2009
Company Location
United States
Company Website
www.adloox.com
Categories and Features
Ad Fraud Detection
Not specified
Marketing Analytics
Not specified
Categories and Features
Ad Fraud Detection
Not specified
Click Fraud
Not specified