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What is Meetrics?

In the field of branding initiatives, Meetrics' benchmark reports act as a vital resource for assessing online visibility benchmarks. Each quarter, these reports deliver an in-depth analysis that showcases critical metrics and emerging trends. As Europe's leading provider of ad verification services, Meetrics empowers businesses to determine the effectiveness of their digital branding efforts while also suggesting areas for improvement. By employing the Viewability Check tool, advertisers can evaluate the visibility of their branding campaigns effectively. The Audience Verification feature assesses the alignment of your target audience, ensuring that your advertisements reach those most likely to engage with them. To combat potential threats, Ad Fraud Prevention services are in place to identify and address any fraudulent activities that may arise. Moreover, the Brand Safety tool guarantees that your advertisements appear in contexts that resonate with your brand's identity and values. Meetrics provides a thorough evaluation of both display and video ad visibility, assessing viewability for each impression on a case-by-case basis. Additionally, all critical performance metrics from your campaigns can be easily accessed through the Meetrics Dashboard, with Excel reports readily available to offer ongoing insights into your advertising performance. This all-encompassing strategy not only enables advertisers to refine their campaigns based on up-to-the-minute data but also fosters a deeper understanding of audience behavior and engagement trends. By consistently analyzing these elements, brands can achieve greater efficiency and impact in their marketing efforts.

What is Marcode?

Marcode is a cutting-edge platform that leverages AI technology to protect brands and detect affiliate fraud, empowering ecommerce and digital marketing teams to defend their paid search investments and affiliate initiatives by identifying and averting problems such as affiliate hijacking, brand bidding, trademark violations, unauthorized coupon code exploitation, and harmful browser extensions that can dilute traffic, inflate costs, and generate false commissions. It features real-time surveillance of branded keywords across multiple search engines, performing regular assessments to reveal advertisers bidding on brand-specific terms and uncovering hidden affiliate identifiers, even when advanced cloaking methods are employed. Users can seamlessly monitor all advertisers, gather evidence, and take action to remove malicious actors from their ecosystem. Additionally, Marcode simplifies the trademark complaint process and offers tools to detect coupon abuse and monetization through extensions, thereby effectively reducing unnecessary expenses and protecting brand integrity while ensuring a straightforward user experience. In an environment where maintaining brand visibility is essential, Marcode emerges as a crucial resource for upholding a brand's reputation and financial well-being, providing a comprehensive solution for businesses to thrive in the competitive digital landscape. Moreover, its robust analytics and reporting features allow users to make informed decisions based on data-driven insights, further enhancing their strategic approach to brand management.

Media

Media

Integrations Supported

Adform
Facebook
Google
InMobi
Instagram
SMART Software
Xandr

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Meetrics

Date Founded

2008

Company Location

Germany

Company Website

www.meetrics.com/en/

Company Facts

Organization Name

Marcode

Date Founded

2023

Company Location

United Kingdom

Company Website

www.marcode.ai/

Categories and Features

Ad Fraud Detection

Not specified

Marketing Analytics

Not specified

Categories and Features

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