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What is Mensio?

Mensio utilizes AI technology to improve analytics related to television advertising and sponsorship, delivering insights into the ad spending habits of rival brands to help you understand their strategic messaging methods. Moreover, it provides crucial data regarding how effectively brands gain visibility through sponsorships, branded content, and earned media on TV. Additionally, Mensio helps identify the best networks, programs, and time slots that can optimize audience engagement for your desired demographics, thereby empowering you to make strategic and informed decisions about your advertising campaigns. This comprehensive approach not only streamlines your advertising efforts but also enhances your competitive edge in the market.

What is Blinkfire Analytics?

Blinkfire Analytics stands out as a cutting-edge platform that offers real-time evaluation of media value utilizing computer vision, which empowers brands and rights holders to deepen their connections with fans and sponsors. Rather than merely tracking traditional metrics such as likes and followers, users can analyze the actual engagement levels of their social media content. By keeping an eye on the amplification, applause, and conversion rates of posts over customized time periods, one can obtain richer insights into audience interaction. The BrandSpotterâ„¢ feature enables users to appraise the value of individual image or video posts by employing advanced brand detection technology that recognizes brands and scenes across various platforms including Twitter, Facebook, Instagram, and YouTube. This capability allows for immediate assessment of the value of a brand's social inventory, which in turn aids in securing new sponsorship opportunities and offering existing sponsors precise ROI reports on prior engagements. Brands and rights holders can leverage this extensive data to reshape their strategies when negotiating sponsorship deals. Instead of depending on a research firm for digital and social inventory assessments, users can conveniently produce a comprehensive report with just a click, highlighting the worth of their social inventory for any desired timeframe. This not only simplifies the valuation process but also equips clients with critical insights to drive strategic decisions regarding their marketing initiatives. As a result, organizations can stay competitive and responsive in an ever-evolving digital landscape.

Media

Media

Integrations Supported

Domo
Facebook
Google Data Studio
Instagram
Kleene
LINE
LinkedIn
Microsoft Power BI
Qlik Cloud Analytics
Tableau
TikTok
Twitch
WeChat
X (Twitter)
YouTube

Integrations Supported

Domo
Facebook
Google Data Studio
Instagram
Kleene
LINE
LinkedIn
Microsoft Power BI
Qlik Cloud Analytics
Tableau
TikTok
Twitch
WeChat
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Hive

Date Founded

2013

Company Location

United States

Company Website

mensio.com

Company Facts

Organization Name

Blinkfire

Company Location

United States

Company Website

www.blinkfire.com/landing

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Categories and Features

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

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