Merchant Magic vs. Bravo POS for Gun Stores

Merchant Magic POS serves as a comprehensive point-of-sale solution tailored specifically for the firearms industry, ensuring adherence to ATF regulations. This software significantly improves operational productivity by managing a range of functions such as sales, refunds, layaways, special orders, trades, direct purchases, consignments, FFL transfers, and purchase orders. It simplifies item entry through the use of barcode scanning or a touch screen interface, featuring user-configurable buttons for efficient transactions; it also permits the scanning of driver's licenses for quick customer integration. The system adeptly tracks retail, online, gun show, and event sales, with customer notes easily accessible right at the point of sale. In addition to integrated credit card processing and an in-built training module, it includes a robust gunsmithing feature that enhances its overall functionality. Security protocols are firmly established to ensure that employees only access the necessary areas relevant to their roles. Other notable features comprise gun trace capabilities, the ability to associate images with products and customers, receiving alerts for allocations, and functionality across multiple Windows-based PCs within a local network. This software streamlines inventory management while also delivering critical insights essential for informed decision-making within the firearms sector, ultimately aiding businesses in navigating their operational challenges more effectively. Its user-friendly design and extensive features make it an invaluable tool for any firearms retailer looking to enhance their business practices.

Bravo Store Systems — The All-in-One Firearms POS for Retail, Ranges, and eCommerce Bravo Store Systems provides a complete, audit-ready POS that unites firearm retail, range operations, compliance, and online sales in one platform. Trusted by more than 1,200+ FFLs nationwide, Bravo helps gun stores and ranges work faster, stay compliant, and grow across every channel. Unlike systems that piece together multiple vendors, Bravo’s connected design handles every aspect of operations—sales, transfers, ATF compliance, range scheduling, and eCommerce—with total accuracy and real-time visibility. Every 4473 is validated at entry, A&D bound book updates instantly, and audit exports are ready in clicks, keeping you inspection-ready 24/7. What sets Bravo apart: • Compliance Confidence: e4473 with digital retention to spec, automatic Form 3310.4 detection, and 8300 cash triggers built in. • Integrated eCommerce: Publish your inventory directly to UsedGuns.com and Guns.com with one click. Listings stay in sync automatically—prices, photos, serials, and availability—driving online visibility without sacrificing in-store traffic. • Distributor Integrations: RSR, Davidson’s, Lipsey’s, and Sports South catalogs tie directly into purchasing and replenishment. • Range Management: Handle waivers, lane assignments, memberships, and classes from one intuitive dashboard. • Operational ROI: Task Manager replaces report-chasing with role-based prompts, saving up to 15–20 hours per week. With Bravo, every transaction, form, and listing works together—no duplicate data entry, no bolt-ons, no lost hours. From the counter to the range to your online store, Bravo automates the complex so you can focus on customers, safety, and growth. Bravo Store Systems — Audit-Ready Firearms POS with Built-In eCommerce.