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What is MerchantFlow?

MerchantFlow acts as an analytical tool centered on enhancing profitability for businesses utilizing Shopify and WooCommerce. By amalgamating key financial aspects such as revenue, cost of goods sold (COGS), landed expenses, fulfillment costs, third-party logistics (3PL), advertising budgets, payment processing charges, and overall operational expenditures, it effectively uncovers the true profit at the levels of individual stores, orders, and products. The platform features a real-time dashboard that delivers in-depth reports on profit and loss, blended return on ad spend (ROAS), advertising expenditures, assessments of product viability, and cohort analyses. Additionally, MerchantFlow integrates flawlessly with advertising networks like Meta, Google, TikTok, and Snapchat, facilitating comprehensive reporting that encompasses both e-commerce and marketing metrics. This integration not only bolsters visibility but also enables brands to make strategic decisions grounded in a complete understanding of their financial landscape. Furthermore, the use of MerchantFlow can lead to improved resource allocation and enhanced marketing strategies for sustained growth.

What is Bloom Analytics?

Bloom is a native Shopify profit analytics and attribution app built to show Shopify merchants the margin actually retained across every product, order, country, and sales channel, not just the revenue processed. Bloom generates profit and loss reports that break down contribution margin at every level of the business, from store-wide performance down to individual products, collections, and orders, giving merchants the visibility they need to find margin leaks before they compound and hurt profitability. Profit insights on products, ad campaigns, and email channels surface recommended actions to scale, cut, or fix what is driving or hurting margin, so decisions are grounded in actual profit data rather than revenue approximations. Custom dashboards let merchants build their own profit views around the metrics that matter most to their specific business model, removing the need for manual spreadsheets or time-consuming data exports. Revenue attribution in Bloom uses a multi-touch attribution model powered by Bloom Pixel, a first-party tracking layer that connects actual Shopify orders to ad spend across Facebook, Google, TikTok, and email platforms, identifying which channels truly drive profitable orders rather than just clicks or assisted conversions. Ad spend is fetched directly from each connected channel and reconciled against Shopify order data, costs, and expenses to reflect the cash actually retained. Bloom connects natively to Claude and ChatGPT via MCP, letting merchants query their profit data conversationally and surface insights without building manual reports. Profit insights are delivered via Slack and email summaries, keeping merchants and their teams informed without requiring them to log in.

Media

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Integrations Supported

Shopify
WooCommerce

Integrations Supported

Shopify

API Availability

API Availability

Pricing Information

$49/month
Free Trial Offered?

Pricing Information

$20/month
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

MerchantFlow

Date Founded

2025

Company Location

Australia

Company Website

merchantflow.ai

Company Facts

Organization Name

Dayspring Technologies

Date Founded

2013

Company Location

India

Company Website

dayspring.tech/

Categories and Features

eCommerce Analytics

Not specified

Categories and Features

Marketing Analytics

Channel Attribution
Dashboard

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