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What is MerchantFlow?

MerchantFlow acts as an analytical tool centered on enhancing profitability for businesses utilizing Shopify and WooCommerce. By amalgamating key financial aspects such as revenue, cost of goods sold (COGS), landed expenses, fulfillment costs, third-party logistics (3PL), advertising budgets, payment processing charges, and overall operational expenditures, it effectively uncovers the true profit at the levels of individual stores, orders, and products. The platform features a real-time dashboard that delivers in-depth reports on profit and loss, blended return on ad spend (ROAS), advertising expenditures, assessments of product viability, and cohort analyses. Additionally, MerchantFlow integrates flawlessly with advertising networks like Meta, Google, TikTok, and Snapchat, facilitating comprehensive reporting that encompasses both e-commerce and marketing metrics. This integration not only bolsters visibility but also enables brands to make strategic decisions grounded in a complete understanding of their financial landscape. Furthermore, the use of MerchantFlow can lead to improved resource allocation and enhanced marketing strategies for sustained growth.

What is Boardroom?

Boardroom is a cutting-edge cloud-based solution that offers analytics and content services specifically designed for e-commerce brands utilizing Shopify and Amazon. It merges various data points, such as store performance metrics, marketplace interactions, advertising costs, and financial data into a unified and detailed dashboard, enabling users to assess revenue, marketing expenses, and product profitability across multiple channels, alongside tracking over 50 critical performance metrics including customer lifetime value and inventory trends. The platform allows users to create profit-and-loss statements, develop personalized reports, and establish scheduled email notifications, all while leveraging AI-powered insights. Furthermore, its marketing suite is equipped with features for keyword analysis, SEO assessments, AI-generated blog posts and product descriptions, as well as product image creation, which can be seamlessly published on Shopify. In addition, Boardroom connects with vital platforms such as Shopify, Amazon Seller Central, QuickBooks Online, Xero, and various advertising networks like Google, Meta, TikTok, and Amazon Ads. This all-encompassing platform is meticulously crafted for e-commerce store owners, operational teams, marketing agencies, and accounting firms tasked with overseeing their clients' data and performance. By simplifying the data analysis process, Boardroom not only boosts operational efficiency but also empowers users to make more strategic decisions, driving growth and success in their businesses. The integration of advanced technology further ensures that users stay ahead in the competitive e-commerce landscape.

Media

No images available

Media

Integrations Supported

Shopify
WooCommerce

Integrations Supported

Shopify
Amazon Ads
Amazon Seller Central
Facebook Ads
Google Ads
Google Analytics
Instagram Ads
Klaviyo
Mailchimp
OpenAI
Photoroom
QuickBooks Online
TikTok Ads
TikTok Shop
X (Twitter)
Xero

API Availability

API Availability

Pricing Information

$49/month
Free Trial Offered?

Pricing Information

$29/month
The Startup plan is $29/month for 0–9 orders per month. Paid plans are tiered by order volume across connected stores and recurring charges are billed in USD every 30 days. A 7-day free trial is available.
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

MerchantFlow

Date Founded

2025

Company Location

Australia

Company Website

merchantflow.ai

Company Facts

Organization Name

E-Commerce Boardroom, LLC

Company Location

United States

Company Website

www.ecommboardroom.com/app

Categories and Features

eCommerce Analytics

Not specified

Categories and Features

eCommerce Analytics

Not specified

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