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What is MerchantFlow?

MerchantFlow acts as an analytical tool centered on enhancing profitability for businesses utilizing Shopify and WooCommerce. By amalgamating key financial aspects such as revenue, cost of goods sold (COGS), landed expenses, fulfillment costs, third-party logistics (3PL), advertising budgets, payment processing charges, and overall operational expenditures, it effectively uncovers the true profit at the levels of individual stores, orders, and products. The platform features a real-time dashboard that delivers in-depth reports on profit and loss, blended return on ad spend (ROAS), advertising expenditures, assessments of product viability, and cohort analyses. Additionally, MerchantFlow integrates flawlessly with advertising networks like Meta, Google, TikTok, and Snapchat, facilitating comprehensive reporting that encompasses both e-commerce and marketing metrics. This integration not only bolsters visibility but also enables brands to make strategic decisions grounded in a complete understanding of their financial landscape. Furthermore, the use of MerchantFlow can lead to improved resource allocation and enhanced marketing strategies for sustained growth.

What is CRMlytics?

CRMlytics is a CRM tool tailored specifically for WooCommerce users. Although WooCommerce stores generate a wealth of customer data, many do not capitalize on it effectively. This advanced plugin scrutinizes your historical orders and generates predictions based on that information, all while functioning on your own server, thereby removing the necessity for cloud storage and ongoing fees. The plugin focuses on three essential metrics that every store owner should keep an eye on: Churn risk. Each customer receives a health score between 0 and 100, which helps you quickly pinpoint those who are becoming disengaged and might be at risk of leaving. Next-order timing. It forecasts the number of purchases each customer may make over the next 30, 90, and 180 days, which aids in refining your outreach strategies. Customer value. Through automatic RFM sorting, customers are organized into categories such as Champions, loyal regulars, slipping accounts, and lost customers, eliminating the need for tedious manual segmentation. Scores are produced almost immediately upon activation, as the tool takes advantage of your existing order data. Beyond insights, it includes native operational tools allowing you to build segments, send built-in email campaigns, and log notes on full customer timelines without leaving WordPress. By adopting this tool, you can seamlessly convert customer data into actionable insights while avoiding the complexities of extra costs or complicated setups, making it an invaluable asset for any WooCommerce store owner

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Integrations Supported

WooCommerce
Shopify

Integrations Supported

WooCommerce

API Availability

API Availability

Pricing Information

$49/month
Free Trial Offered?

Pricing Information

Free
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

On-Prem
Linux

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

MerchantFlow

Date Founded

2025

Company Location

Australia

Company Website

merchantflow.ai

Company Facts

Organization Name

CRMlytics

Date Founded

2026

Company Website

crmlytics.com

Categories and Features

eCommerce Analytics

Not specified

Categories and Features

CRM

Not specified

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