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What is MeritB2B?
We go beyond traditional big data paradigms. Our clients rely on us for customer acquisition, account-based marketing, demand generation, data management, and customer data platform solutions, while maintaining a strong focus on B2B. Within the ecosystem of business marketing solutions, we are the powerhouse behind PowerB2B. If your B2B marketing strategy lacks a well-thought-out foundation, you could unintentionally limit your growth prospects. The complexities of acquiring and integrating multiple brands, all while ensuring effective marketing operations and precise reporting, present a significant challenge that demands thoughtful navigation. To keep you in the loop, subscribe to our monthly newsletter, which is filled with valuable insights on the latest developments at MeritDirect and the changing data landscape. MeritB2B is passionately dedicated to promoting growth and nurturing lasting partnerships with our clients. Our team is made up of B2B data specialists, marketing strategists, business analysts, data scientists, developers, technology experts, and a variety of other professionals who are committed to your success. By harnessing such a broad spectrum of expertise, we guarantee that every facet of your marketing requirements is thoroughly addressed, ensuring you can achieve your business goals. Additionally, we believe that collaboration and communication are key elements in driving successful outcomes.
What is Marketing Evolution?
The excessive waste prevalent in the advertising sector represents a major risk to profitability that negatively impacts both consumers and marketers. As noted by TrafficGuard, the waste associated with digital advertising could potentially soar to $100 million each day within the next five years, primarily driven by ad fraud. This alarming financial setback presents a formidable obstacle for omnichannel marketers, compelling them to reassess not only their spending and strategies but also the metrics employed to gauge marketing success. Understanding the ways in which consumers engage across multiple touchpoints, whether online or offline, is vital for marketers seeking to enhance their connections with target audiences. By leveraging sophisticated analytics, marketers can effectively monitor and improve critical performance indicators (KPIs) such as the effectiveness of campaigns, levels of customer engagement, and overall sales revenue. Furthermore, harnessing data-driven insights along with personalized campaign recommendations enables marketers to make strategic decisions about their media mixes, budget distributions, creative approaches, brand initiatives, and long-term strategies. It is crucial to refine the comprehensive media investment strategy to ensure vital business outcomes, including increased brand awareness, demand generation, and heightened sales figures in a competitive market. Prioritizing these elements allows marketers to adeptly navigate the intricacies of the advertising landscape while striving to reduce losses stemming from inefficiencies. By focusing on these strategies, the industry can work towards fostering a more sustainable advertising environment.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
MeritB2B
Date Founded
2000
Company Location
United States
Company Website
www.meritb2b.com
Company Facts
Organization Name
Marketing Evolution
Date Founded
2000
Company Location
United States
Company Website
www.marketingevolution.com
Categories and Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Categories and Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking