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What is Meteora?

Establishing expansive geofences around locations that are anticipated to draw foot traffic from your target demographic can be highly beneficial. By integrating a multitude of elements, including user frequency, IDFA lists, IP targeting, specific geographical areas, third-party data segments, and additional factors, you can significantly improve your advertising precision. The reporting system will provide insights into performance metrics that span across devices, domains or apps, geofences, advertisements, campaigns, and conversion rates, thus offering a comprehensive view of your advertising effectiveness. To gain a more thorough understanding, you might want to watch our introductory video on programmatic advertising or explore our location strategy in greater detail. Achieving optimal accuracy can occur in as little as 30 seconds after an app is launched or a webpage is visited. Nonetheless, if data is processed in less than 16 seconds, there is a risk of inaccuracies due to potential issues with coordinate sampling. The effectiveness of GPS is heavily reliant on an uninterrupted line of sight and a robust cellular connection, and devices may frequently face difficulties due to interference from tightly packed buildings, concrete structures, or scenarios where many devices are in close proximity, such as in event venues, busy urban areas, or subway systems. Recognizing these challenges is essential for the successful execution of your advertising campaigns. Additionally, addressing these obstacles proactively can lead to improved outcomes and more effective strategies in your advertising efforts.

What is Gimbal by Infillion?

Gimbal functions as a powerful location intelligence platform that enhances applications by integrating the importance of geographic context, thus supporting omnichannel marketing, operational effectiveness, and commerce through a sophisticated geofencing and proximity-aware location system designed with a keen emphasis on user privacy. Its comprehensive SDK, tailored for enterprise applications, efficiently collects and analyzes location data from various active and passive sources while ensuring minimal battery consumption, enabling the detection of location signals even when the app is not in the foreground or is inactive. Moreover, Gimbal offers a cloud-based management interface that allows users to create and manage geofences and points of interest (POIs), providing the flexibility to design custom radial or polygonal geofences or to choose from an extensive library of verified POIs that include millions of locations across diverse industries. The platform's push marketing capabilities are specifically designed to send location-based notifications to app users, thereby enhancing engagement through personalized messages that correspond with particular locations and times, which ultimately boosts user interaction during key moments. By harnessing these diverse features, Gimbal establishes itself as an indispensable resource for businesses aiming to refine their strategies in location-based marketing while also prioritizing user privacy and experience. As a result, it fosters a dynamic environment where businesses can effectively connect with their audience in meaningful ways.

Media

Media

Integrations Supported

Integrations Supported

Ad Reform
Adobe Marketing Cloud
Adobe Marketo Engage
Airship
Alkami Digital Banking Platform
Amazon S3
Braze
Kochava
Oracle Marketing
React Native
Rover
Salesforce Agentforce Marketing
SweetIQ
Venuetize
Yext
mParticle

API Availability

API Availability

Pricing Information

Pay as-you-go

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Growth Hackers

Company Location

United States

Company Website

meteora.co

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/software/gimbal/

Categories and Features

Retargeting

Not specified

Categories and Features

Location Intelligence

Not specified

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