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What is Digital Marketing Center?

Microsoft Advertising has launched a groundbreaking platform called the Digital Marketing Center, stemming from the Microsoft Garage initiative. This innovative tool aims to support small and medium-sized businesses in managing their digital marketing initiatives, integrating not just Microsoft Advertising but also prominent advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram. By consolidating these resources, the Digital Marketing Center facilitates a more cohesive marketing strategy, ultimately boosting the online visibility of these enterprises. Additionally, this platform empowers users to efficiently track their marketing performance across various channels, ensuring they can make data-driven decisions to optimize their campaigns.

What is DAXRM?

DAXRM stands out as the pioneering digital agency solution designed by marketers specifically for their peers in the industry. This innovative platform provides comprehensive access to campaign analytics, enabling users to explore the performance of PPC, social media, and organic campaigns while effectively tracking traffic and conversions to unearth potential opportunities. Thanks to the integration with Google Looker Studio, users can effortlessly generate customizable reports with a simple click, and the white labeling feature allows for the creation of branded reports that are both impressive and engaging. Moreover, DAXRM empowers users to monitor their keyword rankings across various locations and devices, facilitating comparisons over different time periods, assessment of ranking fluctuations, scrutiny of Google positions, and the acquisition of actionable insights to enhance SEO efforts. Additionally, the marketing connectors offered by DAXRM include a wide range of platforms such as Google Ads and Analytics, Facebook and Instagram, Bing, Xero, and many others, ensuring a comprehensive ecosystem for data integration and analysis. With such robust features, DAXRM positions itself as an essential tool for marketers aiming to optimize their campaigns and drive better results.

Media

Media

Integrations Supported

Facebook
Google Ads
Instagram
Microsoft Advertising
Bing Webmaster Tools
Facebook Ads
Google Analytics
Google Data Studio
Google Search Console
Instagram Ads
Looker
X (Twitter)
Xero

Integrations Supported

Facebook
Google Ads
Instagram
Microsoft Advertising
Bing Webmaster Tools
Facebook Ads
Google Analytics
Google Data Studio
Google Search Console
Instagram Ads
Looker
X (Twitter)
Xero

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$0 for 1 Accounts
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.microsoft.com/en-us/digital-marketing-center

Company Facts

Organization Name

DAXRM

Date Founded

2020

Company Location

Australia

Company Website

www.daxrm.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

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