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What is Midax?

Founded in 1998, Midax has been providing extensive loyalty and payment solutions specifically designed for the grocery, convenience store, and petroleum industries. The company has successfully evolved to meet contemporary demands by improving customer engagement through a variety of channels, such as point-of-sale systems, mobile ordering applications, and self-service checkouts, all while maintaining a smooth user experience across these diverse platforms. Midax markets its solutions directly, which includes offering essential hardware along with installation and ongoing maintenance services. Located in Virginia, Midax, Inc. focuses on retail technology, particularly in relation to grocery and convenience sectors. Over the years, it has positioned itself as a pioneer in the development of integrated electronic funds transfer and loyalty systems, a mission initiated by founder Jim Nevill. A key strength of Midax is its ability to ensure the secure transfer of data, supported by advanced tracing and audit capabilities that facilitate reliable and precise data collection and distribution. While the company is primarily known for its proficiency in loyalty and payment processing, it also demonstrates remarkable adaptability by integrating seamlessly with various POS systems and third-party solutions, highlighting its multifaceted presence in the retail technology arena. With a steadfast dedication to innovation, Midax is continually seeking fresh opportunities to boost customer interaction and refine payment workflows in a rapidly changing marketplace, thereby solidifying its position as a forward-thinking leader in the industry.

What is Lobyco?

Lobyco presents a cutting-edge, modular SaaS solution hosted in the cloud, designed specifically for grocery and consumer-goods retailers to develop modern, data-driven customer loyalty initiatives, promotional campaigns, and efficient checkout experiences. This versatile platform empowers retailers to manage personalized loyalty programs, execute precise promotional efforts, and engage consumers through gamification elements such as games, challenges, and rewards, while also facilitating the issuance of digital vouchers and the oversight of “loyalty wallets” and “loyalty currencies.” Furthermore, it boasts powerful customer segmentation features and real-time offer delivery, which significantly boosts customer engagement. Retailers benefit from the ability to orchestrate promotions across multiple channels, allowing them to create campaigns that resonate with individual purchase patterns, demographic information, digital behaviors, and additional pertinent metrics. Its advanced segmentation functionalities enable retailers to easily define and export customer cohorts, enhancing targeted communication strategies. On the consumer front, Lobyco enriches the shopping experience through innovative features like collaborative shopping lists, digital flyers showcasing in-app promotions, meal planning recipes linked to selected ingredients, and even carbon dioxide tracking that promotes eco-friendly purchasing decisions. By offering a comprehensive array of tools, Lobyco not only optimizes retail operations but also significantly elevates the overall customer journey, making it an invaluable resource for modern retailers striving to meet evolving consumer demands. This holistic approach ensures that both retailers and consumers gain maximum benefit from their interactions within the platform.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Midax

Date Founded

1979

Company Location

United States

Company Website

www.midax.com

Company Facts

Organization Name

Lobyco

Date Founded

2020

Company Location

Denmark

Company Website

www.lobyco.com

Categories and Features

Payment Processing

ACH Check Transactions
Bitcoin Compatible
Debit Card Support
Gift Card Management
Mobile Payments
Online Payments
POS Transactions
Receipt Printing
Recurring Billing
Signature Capture

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

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