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What is Midax?

Founded in 1998, Midax has been providing extensive loyalty and payment solutions specifically designed for the grocery, convenience store, and petroleum industries. The company has successfully evolved to meet contemporary demands by improving customer engagement through a variety of channels, such as point-of-sale systems, mobile ordering applications, and self-service checkouts, all while maintaining a smooth user experience across these diverse platforms. Midax markets its solutions directly, which includes offering essential hardware along with installation and ongoing maintenance services. Located in Virginia, Midax, Inc. focuses on retail technology, particularly in relation to grocery and convenience sectors. Over the years, it has positioned itself as a pioneer in the development of integrated electronic funds transfer and loyalty systems, a mission initiated by founder Jim Nevill. A key strength of Midax is its ability to ensure the secure transfer of data, supported by advanced tracing and audit capabilities that facilitate reliable and precise data collection and distribution. While the company is primarily known for its proficiency in loyalty and payment processing, it also demonstrates remarkable adaptability by integrating seamlessly with various POS systems and third-party solutions, highlighting its multifaceted presence in the retail technology arena. With a steadfast dedication to innovation, Midax is continually seeking fresh opportunities to boost customer interaction and refine payment workflows in a rapidly changing marketplace, thereby solidifying its position as a forward-thinking leader in the industry.

What is Lyf Pro?

Cultivate strong customer relationships and simplify purchasing processes with an efficient payment solution that improves your grasp of consumer habits. Speed up the checkout process while easily implementing discounts and loyalty incentives through Lyf Pay, which plays a key role in customer retention. Offer customized promotions to both loyal patrons and potential customers directly on their mobile devices, fostering repeat business by digitizing your loyalty initiatives. Strengthen customer engagement by analyzing payment information to uncover insights into demographics and shopping trends for more tailored communication. Lyf Pay integrates flawlessly into your current setup, whether at brick-and-mortar locations—where it enhances and expedites payment transactions—or through mobile devices, enabling seamless transactions from smartphones. Empower your customers to make remote payments effortlessly while also boosting online payment security to increase conversion rates on your site. Additionally, the Lyf Pro app further improves convenience, allowing you to manage payments effortlessly from your tablet or smartphone, guaranteeing a seamless experience at touch-sensitive checkouts. This comprehensive approach not only elevates the purchasing journey but also solidifies brand loyalty in today’s competitive market.

Media

Media

Integrations Supported

Zelty

Integrations Supported

Zelty

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Midax

Date Founded

1979

Company Location

United States

Company Website

www.midax.com

Company Facts

Organization Name

Lyf

Date Founded

2017

Company Location

France

Company Website

www.lyf.eu/fr/

Categories and Features

Payment Processing

ACH Check Transactions
Bitcoin Compatible
Debit Card Support
Gift Card Management
Mobile Payments
Online Payments
POS Transactions
Receipt Printing
Recurring Billing
Signature Capture

Categories and Features

Payment Processing

ACH Check Transactions
Bitcoin Compatible
Debit Card Support
Gift Card Management
Mobile Payments
Online Payments
POS Transactions
Receipt Printing
Recurring Billing
Signature Capture

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