MikMak vs. Brimore

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

Brimore is dedicated to promoting local production by linking emerging brands with a vast distribution network across the nation. Founded in 2017 by entrepreneurs Mohamed Abdulaziz and Ahmed Sheikha, the company has seen significant growth, now employing over 700 people and launching a logistics subsidiary named Milezmore. Since its founding, Brimore has achieved an astonishing 400-fold increase in both revenue and its network of sellers and suppliers. As Africa’s premier social commerce platform, it acts as an alternative distribution channel, connecting new brands with a wide network of individual distributors throughout all 27 governorates of Egypt. With a strong base of 75,000 distributors and over 300 suppliers, Brimore offers a strategic market entry plan designed for emerging businesses. This initiative not only empowers individuals to start, grow, and sustain their own commercial ventures but also creates a unique distribution method that relies on personal referrals of new brands. Moreover, Brimore is instrumental in improving market access and creating income-generating opportunities for families with limited financial means, thereby fostering economic development. This dedication to nurturing an inclusive economic landscape is central to Brimore's overall mission, highlighting its commitment to supporting community growth and resilience. Through its innovative approach, Brimore aims to transform the local economy and uplift the lives of many.