MikMak vs. Click2Cart

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

Your marketing efforts across diverse platforms like social media and video are successfully igniting consumer curiosity, which we quickly convert into immediate online purchases. With Click2Cart links, shoppers can easily add items to their carts in a single click. In addition, Shopper's Choice links offer alternatives for retailers or products as customers make their way to checkout. By modernizing the traditional "where to buy" model, Click2Cart integrates user-friendly carousels and SmartButtons that elevate CPG eCommerce across various websites, brand-specific pages, and influencer channels. SmartCommerce stays aligned with inventory levels and efficiently identifies optimal replacements for unavailable or third-party products, thus minimizing obstacles and boosting sales figures. The creation and maintenance of connections between products and retailers require sophisticated data analytics, as this process involves mapping and dynamically adjusting complex multi-variable layered rules with numerous updates every hour for millions of Product-Offer pairs across a wide array of retailers. This intricate task is why we depend on a skilled team of Data Scientists to drive our Data Engine, allowing us to stay ahead in the realm of eCommerce innovation. By leveraging these advanced systems, we can deliver an exceptional shopping experience that adapts to the changing preferences of consumers, ultimately fostering brand loyalty and repeat business.