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What is MixBright?

MixBright is a sophisticated audience-intelligence platform powered by artificial intelligence that converts basic brand insights into actionable and detailed personas. Users can upload a URL, paste text, or attach files for the Brand Research Agent to analyze, extracting essential product descriptions, features, and market positioning. The subsequent Audience Research Agent enriches this information with external research, uncovering crucial demographic, psychographic, and behavioral trends, all accompanied by confidence scores to ensure reliability. Following this analysis, the Persona Generation Agent amalgamates the insights into three realistic and fully-sourced personas that cater to marketing, user, or buyer requirements. The outcomes are presented in customizable slide-style formats, which can be easily exported or integrated into various strategic, creative, and media workflows, promoting effective collaboration among diverse teams. By employing this all-encompassing method, brands not only refine their marketing strategies but also develop a more profound comprehension of their target audiences, ultimately leading to more effective engagement.

What is Delve?

Software designed for qualitative data analysis includes CAQDAS, which is essential for coding within qualitative research. Collaborating with your team, you can effectively analyze transcripts from both focus groups and in-depth interviews using this tool. Delve is another platform that specializes in qualitative data analysis and is known for its user-friendly interface. This online software facilitates teamwork in qualitative analysis, enabling you to uncover valuable human insights rapidly. With Delve, researchers can produce comprehensive reports that maintain a quick turnaround without compromising on depth or quality. The ability to collaborate seamlessly and gain insights efficiently makes Delve a valuable asset in qualitative research endeavors.

Media

Media

Integrations Supported

Google Slides
NationBuilder
iFinder

Integrations Supported

Google Slides
NationBuilder
iFinder

API Availability

Has API

API Availability

Has API

Pricing Information

$399
Free Trial Offered?
Free Version

Pricing Information

$50 per user per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MixBright

Date Founded

2025

Company Location

Canada

Company Website

mixbright.com

Company Facts

Organization Name

Delve

Date Founded

2017

Company Location

United States

Company Website

delvetool.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Categories and Features

Qualitative Data Analysis

Annotations
Collaboration
Data Visualization
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Quantitative Content Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
User Research Analysis

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