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What is MixModeler?

A new modeling platform has been developed to help marketing teams, analysts, and agencies analyze the true incremental impacts of their marketing investments across diverse channels. Unlike traditional attribution tools that rely on cookies and concentrate mainly on digital interactions, MixModeler empowers companies to evaluate the effectiveness of offline advertising strategies, including TV, radio, and outdoor campaigns, alongside their digital marketing efforts. This platform combines cutting-edge statistical methods, such as Bayesian inference and regression analysis, with an intuitive interface, allowing users without a data science background to conduct advanced marketing assessments. Users can choose to build their own custom models manually or utilize AI-driven automation, enabling them to quickly pinpoint which marketing activities are producing real business results. Additionally, MixModeler offers a variety of pricing tiers, ranging from free options designed for smaller teams to comprehensive packages suitable for larger enterprises, making high-quality marketing mix modeling accessible to organizations of all sizes. As a result, businesses can significantly improve their strategic decision-making processes and maximize the effectiveness of their marketing strategies. This adaptability ensures that companies can stay ahead in the rapidly evolving marketing landscape.

What is MassTer?

MassTer's innovative Marketing Mix Modeling software offers a contemporary solution for executing MMM projects. With its user-friendly interface, MassTer simplifies the process for analytical teams, enabling them to complete these projects with greater efficiency. This software was specifically crafted to streamline the delivery of Marketing Mix Modeling initiatives. By incorporating industry-leading practices and sophisticated modeling techniques, MassTer successfully replicates the MMM project workflow, thereby ensuring optimal performance. Furthermore, MASS Analytics represents a cutting-edge approach to MMM, delivering rapid automated models driven by Machine Learning. This advanced capability allows users to effectively assess the impact of media and marketing within intricate media landscapes, ultimately enhancing decision-making and strategy formulation. Additionally, MassTer's commitment to continuous improvement ensures that users remain at the forefront of marketing analytics innovation.

Media

No images available

Media

Integrations Supported

Microsoft Excel

Integrations Supported

Microsoft Excel

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MixModeler

Date Founded

2025

Company Location

United Kingdom

Company Website

mixmodeler.com

Company Facts

Organization Name

MASS Analytics

Date Founded

2015

Company Location

United Kingdom

Company Website

mass-analytics.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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