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What is MobFox?

Mobfox operates as a leading mobile supply-side platform (SSP) and exchange focused on data, providing publishers with a rich array of tools to manage their ad serving, data integration, and monetization efforts with efficiency, transparency, and automation. Boasting connections to over 200 varied global demand sources, Mobfox supports all major ad formats, including video, native, rich media, and display. The recent merger with Glispa has brought together two major players in mobile advertising technology, marking a significant transformation within the industry. By listening closely to our clients, we have recognized the pressing need for change in the marketplace. This remarkable partnership merges a powerful platform with exceptional performance and tailored services, enabling both publishers and advertisers to enhance the efficiency of their mobile advertising in a clear and straightforward manner. Our dedicated team operates relentlessly on a global scale, ensuring we are available to support our clients any time of day or night. Our ongoing commitment to our clients underpins our efforts to continuously improve their advertising experiences, as we strive to stay at the forefront of innovation in the sector.

What is Appodeal?

Transforming the realm of app monetization, analytics, and user acquisition, this innovative platform caters specifically to mobile app developers. It offers an all-encompassing dashboard that merges user acquisition, monetization strategies, and product analytics, enabling developers to craft customized user cohorts, refine product enhancements, and optimize user acquisition events with a keen focus on predicting lifetime value. By facilitating rapid and informed decision-making, the platform promotes effective growth and marketing of applications. Streamlining user acquisition tactics and managing creative analyses across diverse applications, advertising networks, regions, and performance metrics tied to site IDs is made simple. With automated bid management, developers can swiftly turn off underperforming campaigns that yield low returns on ad spend or launch new initiatives aimed at optimizing specific events. Moreover, the platform incorporates creative management automation, allowing for the testing of thousands of creatives weekly to ensure that only the most impactful ones are chosen to drive growth. Notably, Appodeal’s top-tier monetization product seamlessly integrates with business intelligence, providing substantial support for BI data. Furthermore, conducting A/B tests helps maintain alignment between monetization efforts and product performance metrics, guaranteeing optimized results across your app's lifecycle. This comprehensive strategy not only boosts app performance but also fosters a data-centric environment conducive to ongoing growth, ultimately setting mobile app developers on a path toward long-term success. In an era where data-driven decisions are paramount, this platform stands out as an essential tool for maximizing potential.