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What is MobileAction?

Apple Search Ads Partner | Empowering app and game growth through data-driven intelligence, automation, and expertise. Established in 2013 in San Francisco, MobileAction has emerged as a leader in app analytics and serves as a vital growth partner for both apps and games, focusing on driving organic and paid user acquisition. This platform has become essential for app marketers who aspire to reach top rankings within the App Store and Google Play Store, earning the trust of major industry players such as Entain, IGG, Zalando, Playtika, and Adidas. MobileAction offers a wide range of solutions, including management for Apple Search Ads campaigns, advertising intelligence, creative development, keyword strategy, App Store Optimization (ASO), market analysis, and tailored consulting services. With access to a vast database featuring over 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers, MobileAction empowers app marketers to navigate the future of app optimization confidently. This extensive data not only enhances decision-making but also drives innovative strategies that improve overall marketing performance.

What is Cost Center?

Cost Center functions as a robust automation and analytics platform specifically designed for mobile game and app developers, enabling them to efficiently manage, assess, improve, and automate their user acquisition (UA) and growth initiatives on a large scale by aggregating performance data from diverse channels, including advertising, attribution, mediation, and analytics, into a cohesive and easy-to-navigate dashboard. This innovative platform provides valuable cross-channel UA insights to facilitate thorough analysis and comparison of various campaigns, integrates bid automation to optimize expenditures based on return on ad spend (ROAS) and key performance indicators (KPI), and supports mobile attribution tracking to oversee user pathways from installation to revenue realization. Additionally, it includes features for handling creative ad assets, performing game and subscription analytics, extracting insights from vast data sets, and applying lifetime value (LTV) and ROAS forecasting models to project profitability using historical data. By connecting with major advertising networks and measurement tools, it removes the burden of laborious manual data collection and repetitive actions, while also promoting seamless real-time collaboration among user acquisition, product development, and creative teams. Moreover, the platform provides actionable insights and notifications that aid in campaign optimization, boost player engagement, and refine game design, ultimately playing a crucial role in driving the success of mobile gaming enterprises. With its comprehensive capabilities, Cost Center empowers developers to make data-driven decisions that enhance their overall market performance.

Media

Media

Integrations Supported

Adjust
Airbridge
App Store
Apple Search Ads
AppsFlyer
Branch
Google Play
Kochava
Singular
Slack

Integrations Supported

Adjust
Airbridge
App Store
Apple Search Ads
AppsFlyer
Branch
Google Play
Kochava
Singular
Slack

API Availability

Has API

API Availability

Has API

Pricing Information

$59
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MobileAction

Date Founded

2013

Company Location

United States

Company Website

www.mobileaction.co

Company Facts

Organization Name

Cost Center

Date Founded

2020

Company Location

Australia

Company Website

www.costcenter.net

Categories and Features

App Store Optimization (ASO)

A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Categories and Features

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