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What is MorphCast?

The MorphCast AI Interactive Video Platform empowers creators to produce captivating interactive videos in just a matter of minutes. With its integrated Facial Emotion AI, the platform offers cutting-edge interaction features, enabling video content to respond to viewers' facial expressions as they watch. This innovative tool is designed for professionals and can be accessed for free from both the Microsoft and Mac App Stores, with users only needing to pay for their total viewing minutes; the first 2,000 minutes each month come at no cost. Additionally, MorphCast includes a robust analytics dashboard that helps users assess the performance and impact of their interactive videos. By monitoring how content is received, users can refine their audience's experience based on real-time interactions and emotional feedback, significantly enhancing viewer engagement.

What is Affect Lab?

A consumer insights platform centered on technology, designed specifically for Insights teams, facilitates the mapping of insights across a range of media, digital platforms, and shopper engagements, which in turn helps in crafting emotionally impactful customer experiences while refining the customer journey to increase conversions and collect data related to emotions, attention, engagement, and visibility. Additionally, it acts as a resource for usability testing and analytics for UX teams, allowing them to measure user focus, interaction, and emotional responses as users navigate their experiences, while also enabling the evaluation of prototypes, mockups, websites, applications, and chatbots to identify vital UI elements that capture consumer interest, ultimately resulting in user experiences that are emotionally refined and boost conversion rates. Moreover, the platform harnesses Emotion Insights to develop enhanced customer experiences, employing Facial Coding APIs to evaluate emotional reactions at scale, including single and multi-face emotion recognition in everyday environments, along with recorded video emotion assessments. It also supports the testing of various stimuli across multiple formats and channels, such as videos, print ads, planograms, packaging designs, websites, mobile apps, and chatbots, ensuring an exhaustive analysis of emotional feedback. By employing this comprehensive method, brands can effectively establish a profound emotional connection with their audience, which is essential for nurturing loyalty and sustaining long-term engagement. This innovative approach not only captures vital consumer behavior insights but also drives strategic improvements in marketing and product development.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Has API

Pricing Information

Download is free.
You will only pay for the minutes of views of your interactive videos.
2.000 minutes per month are free.

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Cynny

Date Founded

2013

Company Location

Italy

Company Website

www.morphcast.com

Company Facts

Organization Name

Affect Lab

Date Founded

2016

Company Location

India

Company Website

affectlab.io

Categories and Features

Content Experience

Not specified

Content Management

Video Content

Emotion Recognition

Not specified

Interactive Video

Not specified

Video Making

Not specified

Categories and Features

Emotion Recognition

Not specified

Planogram

Not specified

Usability Testing

Not specified

User Research

Not specified

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