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What is MorphCast?

The MorphCast AI Interactive Video Platform empowers creators to produce captivating interactive videos in just a matter of minutes. With its integrated Facial Emotion AI, the platform offers cutting-edge interaction features, enabling video content to respond to viewers' facial expressions as they watch. This innovative tool is designed for professionals and can be accessed for free from both the Microsoft and Mac App Stores, with users only needing to pay for their total viewing minutes; the first 2,000 minutes each month come at no cost. Additionally, MorphCast includes a robust analytics dashboard that helps users assess the performance and impact of their interactive videos. By monitoring how content is received, users can refine their audience's experience based on real-time interactions and emotional feedback, significantly enhancing viewer engagement.

What is IDVx?

IDVx is an innovative offering from Infillion that provides a scalable and measurable premium interactive video experience, incorporating shoppable ads across multiple platforms, including CTV, desktop, and mobile. This cutting-edge solution allows advertisers to seamlessly combine high-impact creative visuals with efficient programmatic scaling without compromise. Drawing on Infillion’s exceptional interactive creative expertise and TrueX's 12+ years of proven performance, which boasts remarkable metrics in areas such as attention, brand lift, and conversion rates, IDVx establishes a new standard for video engagement within the industry. Tailored for digital and video marketers who concentrate on crucial performance metrics throughout the entire purchasing journey, IDVx significantly amplifies campaigns to enhance brand perception and purchasing intent, achieving notable statistics like a 2% interaction rate and exceeding 90% video completion benchmarks along with advantageous CPA figures. Furthermore, this revolutionary solution is poised to transform the ways advertisers connect with consumers through interactive video content, thereby fostering deeper engagement and driving superior results in marketing campaigns. Ultimately, IDVx stands at the forefront of a new era in advertising, ensuring that brands can effectively reach and resonate with their target audiences.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Download is free.
You will only pay for the minutes of views of your interactive videos.
2.000 minutes per month are free.

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Cynny

Date Founded

2013

Company Location

Italy

Company Website

www.morphcast.com

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/media/idvx/

Categories and Features

Content Experience

Not specified

Content Management

Video Content

Emotion Recognition

Not specified

Interactive Video

Not specified

Video Making

Not specified

Categories and Features

Interactive Video

Not specified

Video Advertising

Not specified

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