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What is Mortar?

Mortar seamlessly integrates your scattered data, providing a cohesive perspective of your business which enables you to make more informed marketing and strategic choices. 1. Gain the ability to observe and interact with a consolidated view of your clientele, boosting engagement and conversion rates. 2. Enhance brand credibility through effective customer segmentation and robust data governance practices. 3. Bring together your data to create a singular, precise representation of your customers. 4. Equip various teams with the benefits of consolidated data. With Mortar, you can now delve into the behavioral patterns of your customers using advanced behavioral and predictive analytics, all presented in an intuitive dashboard that simplifies your insights. Additionally, this comprehensive approach helps you to identify trends and make proactive adjustments to your strategies.

What is Indicative?

Product managers, marketers, and business analysts utilize Indicative to enhance customer engagement, boost retention, and improve conversion rates. By integrating all your customer data sources, Indicative creates a comprehensive overview of your audience. This holistic perspective provides essential insights necessary for expanding your customer base, developing exceptional products, and driving sales growth. Additionally, Indicative offers a free plan that grants you access to its powerful behavioral analytics platform, accommodating up to 1 billion user actions each month, which is particularly beneficial for businesses looking to maximize their analytical capabilities without upfront costs. By leveraging these features, organizations can make data-driven decisions that lead to improved outcomes.

Media

Media

Integrations Supported

Facebook
Google Ad Manager
Google Analytics
HubSpot Marketing Hub
Klaviyo
Mailchimp
Shopify
WooCommerce
Xero
Zoho Analytics

Integrations Supported

Freshpaint
RudderStack
Salesforce
Segment
Stripe

API Availability

API Availability

Pricing Information

$119 per month
Free Trial Offered?

Pricing Information

$0.00
Standard, Free:
-1 billion user actions or events per month
-Full access to Indicative’s behavioral analysis platform
-Unlimited user seats
-Weekly webinar training with Indicative expert
-Quick integration using Segment, mParticle, Snowplow or Indicative library
-12 month data history
-OAuth with Google
-Email support

Pro, $950/month
Everything in Free plus:
-Unlimited data history
-Onboarding support with an Indicative Specialist
-2 personalized training sessions with your data
-Data export to Google BigQuery
-User roles and permissions
-Live chat support
-Additional training packages available
-Cancel anytime
-API access for User Segments - Coming Soon!

Enterprise, Custom

Everything in Pro, plus:
-> 1 billion user actions or events
-Dedicated Customer Success Manager (CSM)
-Priority access to tech support for troubleshooting
-Hands on training and ongoing analytics consulting
-Feature prioritization
-Custom data sources and destinations
-Custom Service Level Agreements (SLA)
-Advanced analytics support
-On site training
-Single tenancy, on prem, and private cloud deployments
-White labelling and custom domain
-SAML-based single sign-on (SSO)
-Annual or month-to-month contracts
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MortarAI

Date Founded

2021

Company Location

Australia

Company Website

mortarai.com

Company Facts

Organization Name

Indicative

Date Founded

2014

Company Location

United States

Company Website

www.indicative.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Big Data

Data Visualization

Business Intelligence

Ad Hoc Reports
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Trend / Problem Indicators
Visual Analytics

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
GDPR Compliance

Digital Analytics

Not specified

Marketing Analytics

A/B Testing
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Product Analytics

Not specified

Web Analytics

Conversion Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
User Interaction Tracking

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