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What is Movable Ink?

People interact with tailored content rather than simple data. Movable Ink revolutionizes this by converting data into customized content suitable for multiple platforms such as email and mobile, thereby improving digital interactions with customers. This innovation significantly upgrades the current marketing technologies available. Our content connects dynamically to relevant data sources no matter where they reside, adapting based on the latest actions of the recipient, and is automatically generated at scale through the platform. With Movable Ink, marketers can overcome the challenges of content creation, allowing them to consistently adapt to the evolving needs of their clientele. Moreover, the content is modular, enabling the easy repurposing of applications designed for one medium to function effectively across others. Automated content modules can be utilized across various channels, including email, mobile devices, augmented reality, and any visual interfaces that customers engage with. In addition, this strategy facilitates seamless integration with pertinent data, equipping marketers to activate content that features personalized details such as pricing, inventory status, promotional deals, and loyalty program balances, which ultimately enhances the customer experience. By harnessing these innovative tools, brands are better positioned to thrive in a fast-changing digital environment, ensuring they remain relevant and appealing to their audience. This capability not only fosters greater engagement but also drives customer loyalty and satisfaction.

What is GrowthHackers Workflow?

Content Marketing Platform, previously known as Contentools, enables users to streamline and automate every facet of their content operations, including strategy formulation, editorial selection, content creation, distribution, and performance analysis. This platform is meticulously crafted for various teams: content teams can generate different content formats and navigate through several rounds of approvals and revisions; social media teams can efficiently share content on platforms like Facebook, Twitter, and LinkedIn; SEO teams focus on tracking organic metrics, keyword effectiveness, and improvements in SERPs; agencies can oversee content creation and dissemination for multiple clients simultaneously; and communication teams handle internal communications, announcements, memos, and corporate governance tasks. Moreover, it allows you to link your content with persona details, buyer stages, keywords, tags, and the desired tone and voice of your messaging. You can receive suggestions for content ideas, obtain necessary approvals, and organize production schedules seamlessly. In essence, this platform serves as a comprehensive solution for managing your entire content lifecycle efficiently.

Media

Media

Integrations Supported

Campaign Monitor
Asana
Bloomreach
Cohley
Gmail
Google Calendar
Hootsuite
HubSpot CRM
Intercom
Mailchimp
Marigold Engage+
Notificare
Pipedrive
Pixlee TurnTo
Salesforce
SendGrid
Webflow
Zendesk
iPost
stensul

Integrations Supported

Campaign Monitor
Asana
Bloomreach
Cohley
Gmail
Google Calendar
Hootsuite
HubSpot CRM
Intercom
Mailchimp
Marigold Engage+
Notificare
Pipedrive
Pixlee TurnTo
Salesforce
SendGrid
Webflow
Zendesk
iPost
stensul

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$199 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Movable Ink

Date Founded

2010

Company Location

United States

Company Website

movableink.com

Company Facts

Organization Name

GrowthHackers

Date Founded

2003

Company Location

United States

Company Website

growthhackers.com/workflow

Categories and Features

Content Creation

Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Content Creation

Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

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