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What is MozCast?

MozCast is a daily tool that tracks the variations in Google's algorithm from the prior day and offers an expansive 90-day summary for deeper analysis. The intensity of the depicted weather correlates with the magnitude of the changes seen in Google's rankings. Beyond the ten typical links, a search engine results page (SERP) contains an array of features, and the MozCast Feature Graph allows users to visualize the progression of these features over time by selecting different attributes and corresponding sample searches. By observing the daily fluctuations in Google's algorithm, MozCast sheds light on the often-overlooked adjustments that happen regularly; while significant updates tend to attract attention, Google executes more than 3,000 modifications to its search algorithm annually. Thus, the changes we can detect form just a tiny portion of the total activity, and MozCast was designed to help users identify these subtle, less-publicized shifts in the realm of Google's algorithms, enhancing their understanding of the search landscape. This tool ultimately empowers users to stay informed about the dynamic nature of search engine optimization.

What is Lynkem?

A Holistic Marketing Approach for Both Local and Online Retailers. Lynkem simplifies the creation, collaboration, and distribution of marketing materials, thereby enhancing the retail experience across multiple channels. ShopCastâ„¢ transforms a retailer's existing inventory into a potent digital marketing tool, functioning as an automated service that continuously works to draw customers to both brick-and-mortar and online shops. With a quick, one-time setup, retailers can improve their visibility on platforms like Google and social media, making it increasingly easy for shoppers to find their offerings. Tailored for businesses of all sizes, ShopCast equips retailers with crucial tools for building a strong online presence. Furthermore, BrandCastâ„¢ allows marketing teams to smoothly spread digital content across countless locations, ensuring that consistent messaging is upheld across various outlets. This unified system streamlines content management and distribution, enabling brands to effectively increase foot traffic to their local stores through targeted social media campaigns aimed at specific demographics. By adopting these cutting-edge solutions, retailers can markedly elevate their marketing strategies and drive a substantial increase in sales. Ultimately, this leads to a more cohesive shopping experience for customers, reinforcing brand loyalty and engagement.

Media

Media

Integrations Supported

Moz Keyword Explorer
Moz Local
Moz Pro
MozBar

Integrations Supported

Facebook
Google Ads
Google Business Profile
Google Cloud Platform
Instagram
Lightspeed Retail
Shopify
WooCommerce

API Availability

API Availability

Pricing Information

Free
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Moz

Date Founded

2004

Company Location

United States

Company Website

moz.com/mozcast

Company Facts

Organization Name

Lynkem

Date Founded

2016

Company Location

United States

Company Website

lynkem.com

Categories and Features

SEO

Not specified

Categories and Features

Local Marketing

Not specified

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