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What is Muse Video?

Muse Video is Meta’s previewed AI video generation model from Meta Superintelligence Labs, created to bring high-quality video generation into Meta AI and creator workflows. It was introduced alongside Muse Image as one of Meta’s first media generation models from the new lab, with both models sharing the same pretraining foundation. Muse Video is designed to create short videos with strong prompt adherence, visual fidelity, temporal consistency, and native audio support. The model can generate scenes that include realistic motion, camera movement, environmental sound, voice, music, foley, and cinematic structure. Example use cases include animal clips, product ads, first-person nature footage, vertical UGC-style commercials, branded video concepts, and short continuous scenes with a clear beginning, action, and payoff. Muse Video is built for prompts that require both visual and audio direction, such as synchronized speech, diegetic sound, music beds, product sound effects, and natural scene ambience. Meta says the model performs competitively on human-preference video generation benchmarks and is continuing to improve in areas where video models often struggle. Those areas include better audio-video synchronization, more physically accurate fast motion, and stronger consistency across complex moving subjects. The model is expected to come soon to creators and Meta AI, where it will expand Meta’s generative tools beyond still images into dynamic video content. Meta also plans to extend its Content Seal watermarking system to video, helping people identify AI-generated media. By combining video generation, native audio, realistic scene construction, and future integration across Meta products, Muse Video is positioned as a major creative tool for social content, advertising, storytelling, and brand media.

What is Muse Image?

Muse Image is Meta’s image generation model from Meta Superintelligence Labs, built to help people create visuals that feel personal, contextual, and easy to share. Available through Meta AI, the model can generate new images from scratch, transform existing photos, blend multiple visual references, erase unwanted elements, and create images with clean, readable text. Users can ask for anything from a historical travel mockup or custom postcard to a product image, illustrated guide, room redesign, social sticker, fantasy scene, poster, infographic, or stylized portrait. Muse Image is designed to understand conversational prompts, so users do not need to write complex technical instructions to get detailed results. The model works with Muse Spark to reason through a request before producing the final image, helping it plan the layout, use real-time web context, and combine multiple inputs more accurately. Meta AI includes more than 30 suggested presets to help users quickly try popular ideas, such as restoring old family photos, testing hairstyles, creating claymation versions of themselves, or becoming a 16-bit video game character. Muse Image also supports image personalization through @ mentions, allowing users to bring public Instagram profiles into creative prompts when permitted by privacy settings. For edits, users can tap the markup icon, sketch directly on the image, circle areas to change, add notes, and keep refining without restarting the entire creation. The model also powers creative experiences on Instagram and WhatsApp, including AI effects for Instagram Stories and image generation in direct chats with Meta AI. Meta plans to expand Muse Image to Facebook, Messenger, more Instagram and WhatsApp surfaces, and Meta Advantage+ creative for advertisers and agencies.

Media

Media

Integrations Supported

Facebook
Facebook Messenger
Instagram
Meta AI
Muse Spark
Muse Spark 1.1
WhatsApp
Muse Image
Muse Video

Integrations Supported

Facebook
Facebook Messenger
Instagram
Meta AI
Muse Spark
Muse Spark 1.1
WhatsApp
Muse Image
Muse Video

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

meta.ai

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

meta.ai/

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