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What is MyPreferences?

MyPreferences is a robust solution designed for enterprises to effectively manage customer preferences and consent, amalgamating zero-party data that comprises communication options, consents, personalization preferences, demographic details, psychographics, and customer opinions, thus offering businesses a unified and immediate insight into the engagement preferences of each individual customer. This platform enables organizations to collect and manage preferences across various customer interaction platforms, including email, mobile, social media, websites, contact centers, and direct mail, all while sustaining a centralized consent repository that logs historical consent and ensures compliance with relevant regulations. With its flexible, API-driven data framework and an intuitive, no-code design interface, MyPreferences empowers marketers to independently create and launch multilingual, adaptable preference center pages without requiring assistance from developers. The platform also includes integrated reporting and dashboard functionalities that allow teams to assess the use of zero-party data, track opt-out rates, perform segmentation, and identify significant trends in customer preferences, thereby enhancing the strategic decision-making capabilities for businesses. Moreover, these features guarantee that organizations can successfully interact with their customers while upholding privacy and consent standards, ultimately fostering trust and loyalty in the customer relationship.

What is Ethyca?

Let Ethyca take care of your CCPA and GDPR obligations, allowing your team to focus on more critical tasks while gaining a comprehensive insight into your organization's data supply chain. With Ethyca, you can effortlessly handle Subject Access, Edit, and Erasure Requests, or opt for a fully automated experience that requires no input from your team. The platform streamlines the retrieval of categorized user data based on processing activities upon request, and it enables individuals to easily select and amend their data with Ethyca’s functionality to access specific attributes. By delegating all "do not sell my data" requests to Ethyca, you can simplify your CCPA compliance efforts significantly. Rather than spending your days managing user consent preferences manually, you can depend on Ethyca to take care of it. This platform seamlessly links cookie consent with the processing activities associated with each user's personal data record. Furthermore, Ethyca boasts a customizable and user-friendly interface, empowering users to effortlessly manage their consent preferences, ensuring a smooth and engaging experience. Ultimately, this not only fosters user trust but also promotes compliance without overloading your team with additional responsibilities. In doing so, you create a more efficient environment that benefits both your organization and its users.

Media

Media

Integrations Supported

PostgreSQL
Salesforce
Shopify
Adobe Marketo Engage
AppsFlyer
Customer.io
HubSpot Sales Hub
Microsoft Dynamics 365
Mode
NetSuite
Onfleet
Sage 100
Salesforce Agentforce Marketing
Segment
SendGrid
Shippo
Stripe
UserLeap

Integrations Supported

PostgreSQL
Salesforce
Shopify
Adobe Marketo Engage
AppsFlyer
Customer.io
HubSpot Sales Hub
Microsoft Dynamics 365
Mode
NetSuite
Onfleet
Sage 100
Salesforce Agentforce Marketing
Segment
SendGrid
Shippo
Stripe
UserLeap

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$449 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PossibleNOW

Date Founded

2000

Company Location

United States

Company Website

www.possiblenow.com/products/mypreferences/

Company Facts

Organization Name

Ethyca

Date Founded

2018

Company Location

United States

Company Website

ethyca.com

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Data Privacy Management

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

GDPR Compliance

Access Control
Consent Management
Data Mapping
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

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