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What is NGDATA Intelligent Engagement Platform?

NGDATA enhances customer engagement through its Intelligent Engagement Platform (IEP), which constructs detailed multi-attribute customer profiles (Customer DNATM) and facilitates personalized experiences through real-time interaction management. Unlike a typical Customer Data Platform, NGDATA includes advanced analytics, AI-driven features, and decision-making tools that empower clients to boost their business success by fostering a deeper customer insight, enhancing lifetime value, minimizing churn, and decreasing conversion costs. The user-friendly design of the platform ensures ease of use for business professionals, while IT and analytics teams retain oversight and governance. Established in 2012, NGDATA has expanded its presence globally with offices in the USA, UK, Europe, and Asia-Pacific, and maintains its headquarters in Ghent, Belgium. With its innovative solutions, NGDATA is positioned to redefine how businesses interact with their customers.

What is B2Metric?

A customer intelligence solution aimed at helping brands analyze and anticipate user behavior across multiple channels. Quickly evaluate your data to identify critical patterns and trends in customer actions, allowing you to make informed decisions with the help of sophisticated AI and ML technologies. B2Metric effortlessly integrates with a wide range of data sources, including your most essential databases. Improve your retention tactics by predicting customer churn and taking proactive measures to mitigate it. Categorize customers into distinct groups based on their behaviors, characteristics, and preferences to create more impactful marketing campaigns. Leverage data-driven insights to refine your marketing approaches, enhancing performance, targeting, personalization, and budget allocation. Provide outstanding customer experiences by optimizing interactions and tailoring marketing efforts accordingly. With AI-enhanced marketing analytics, you can minimize user attrition and encourage growth. Identify customers who may be likely to leave and develop proactive retention plans using state-of-the-art ML algorithms to maintain engagement and loyalty. In addition, this platform empowers brands to gain a competitive edge by utilizing extensive customer insights, ensuring they remain relevant in a fast-evolving market environment. Ultimately, the comprehensive analysis and understanding of customer behavior offered by this platform can significantly influence a brand's success.

Media

Media

Integrations Supported

Amazon Redshift
Amazon S3
Amplitude
Bitrix24
Firebase
Google Ads
Google Cloud AutoML
Google Cloud BigQuery
HubSpot Customer Platform
Klaviyo
Mailchimp
Oracle Cloud Infrastructure
Oracle Database
Related Marketing Cloud
Salesforce
Slack
SmartMessage
Snowflake
Stripe
Zoho CRM

Integrations Supported

Amazon Redshift
Amazon S3
Amplitude
Bitrix24
Firebase
Google Ads
Google Cloud AutoML
Google Cloud BigQuery
HubSpot Customer Platform
Klaviyo
Mailchimp
Oracle Cloud Infrastructure
Oracle Database
Related Marketing Cloud
Salesforce
Slack
SmartMessage
Snowflake
Stripe
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

$0.01/year
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NGDATA

Date Founded

2012

Company Location

Belgium

Company Website

www.ngdata.com

Company Facts

Organization Name

B2Metric

Company Location

United States

Company Website

b2metric.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Machine Learning

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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