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What is NIQ Activate?

In the contemporary market landscape, building partnerships between retailers and brands to boost customer value is crucial. Companies within grocery, drug, and specialty sectors can prosper alongside their brand collaborators by implementing solutions that focus on omnichannel personalization, retail media, and the monetization of data. The platform facilitates self-service customer analytics and targeted outreach, leveraging automated data science to enhance engagement. With marketing interactions powered by AI, businesses can effectively connect with customers on a personalized level across multiple channels. Additionally, this platform fosters seamless opportunities for brand collaboration, enabling the monetization of data and media assets for mutual benefit. By utilizing AI, NIQ Activate's retail media solution allows retailers to elevate their profit margins through the efficient establishment of their retail media networks, supported by comprehensive data management and automated activation processes. Moreover, NIQ Activate empowers both retailers and brands to proactively identify risks and seize promotional opportunities, optimizing their offers and advertisements. The advanced predictive audience-building capabilities of NIQ Activate enable businesses to create hyper-targeted advertisements that resonate with customer preferences while aligning with brand goals, ensuring a more impactful marketing strategy. This strategic alignment ultimately cultivates a vibrant retail ecosystem where collaborative efforts can truly thrive, enhancing overall market competitiveness.

What is Amazon Ads?

Amazon Ads facilitates the expansion of businesses and brands of all sizes. Whether your goal is to increase brand awareness, advertise your offerings, drive sales, or enhance customer loyalty, we equip you with the vital resources needed to discover the most effective advertising strategies that deliver measurable outcomes. To assist you in your journey, we present a comprehensive guide on the benefits of digital advertising, details about the varied products available through Amazon Ads, a structure for setting advertising goals, and a glossary of key industry terminology. The constantly evolving digital environment has opened up new pathways for consumers to locate, investigate, and acquire products and brands. Digital advertisements come in many formats, including text, images, and videos, and they can appear on numerous platforms such as websites, social networks, and streaming services. The digital advertising landscape offers a plethora of advantages, enabling businesses to engage with their target audience in more significant and impactful ways. By taking advantage of these opportunities, companies can not only expand their reach but also enhance their overall engagement with customers, fostering lasting relationships that contribute to long-term success.

Media

Media

Integrations Supported

AdCreative.ai
Adloox
AiHello
Amazon
Amazon Omnichannel Metrics
Amazon Transcribe
Amazon Transparent Ad Marketplace (TAM)
Amazon Video Ads
Downstream
Finch
Lytics
Mediaocean
Meltano
Mikrolo
Seller Labs
SmartLens Analytics
X Ads (Twitter Ads)
Zuar Runner
paretos
tool4seller

Integrations Supported

AdCreative.ai
Adloox
AiHello
Amazon
Amazon Omnichannel Metrics
Amazon Transcribe
Amazon Transparent Ad Marketplace (TAM)
Amazon Video Ads
Downstream
Finch
Lytics
Mediaocean
Meltano
Mikrolo
Seller Labs
SmartLens Analytics
X Ads (Twitter Ads)
Zuar Runner
paretos
tool4seller

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NIQ Activate

Date Founded

2014

Company Location

United States

Company Website

niqactivate.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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