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What is NORMLZ?

NORMLZ is a specialized tool aimed at normalizing data, effectively standardizing and correcting inconsistencies within HubSpot. This software addresses the challenges associated with extensive datasets, where varying data formats can hinder analysis, result in unproductive campaigns that may lead to revenue loss, and complicate reporting processes. It integrates effortlessly with your HubSpot account, with future plans to offer compatibility with Salesforce and Apollo as well. The engine adeptly identifies and aligns variations, converting entries such as "CEO," "C.E.O," and "Chief Executive Officer" into a consistent format. Furthermore, it unifies location data like "New York," "NYC," and "New York City," while also maintaining uniformity in company names, for example, "IBM Corp" and "IBM Corporation." By utilizing NORMLZ, users can significantly elevate their data quality, which ultimately fosters more accurate insights and enhances decision-making capabilities. This tool not only optimizes data but also streamlines the overall operational workflow, providing a comprehensive solution for businesses looking to improve their data management strategies.

What is DataMatch?

The DataMatch Enterpriseâ„¢ solution serves as a user-friendly tool for data cleansing, specifically designed to tackle challenges associated with the quality of customer and contact information. It employs an array of both unique and standard algorithms to identify inconsistencies that may result from phonetic similarities, fuzzy matches, typographical errors, abbreviations, and domain-specific variations. Users have the ability to implement scalable configurations for a variety of processes, including deduplication, record linkage, data suppression, enhancement, extraction, and the standardization of business and customer data. This capability is instrumental in helping organizations achieve a cohesive Single Source of Truth, which significantly boosts the overall effectiveness of their data management practices while safeguarding data integrity. In essence, this solution enables businesses to make strategic decisions rooted in precise and trustworthy data, ultimately fostering a culture of data-driven decision-making across the organization. By ensuring high-quality data, companies can enhance their operational efficiency and drive better customer experiences.

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Integrations Supported

HubSpot CRM

Integrations Supported

HubSpot CRM
Act!
Adobe Marketo Engage
Eloqua
Google Ads
Google Analytics
Highrise
HubSpot Customer Platform
Magento
Mailchimp
Microsoft Dynamics 365
NetSuite
NetSuite CRM
Oracle CRM On Demand
SAP Commerce Cloud
Salesforce
SendGrid
Sugar Sell
Veeva CRM
Zoho CRM

API Availability

API Availability

Pricing Information

$5/month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

HubProsper

Date Founded

2025

Company Website

normlz.com

Company Facts

Organization Name

Data Ladder

Date Founded

2006

Company Location

United States

Company Website

dataladder.com

Categories and Features

Data Quality

Not specified

Categories and Features

Address Verification

Not specified

Data Deduplication

Not specified

Data Matching

Not specified

Data Quality

Data Deduplication
Match & Merge

Popular Alternatives

Popular Alternatives

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Adverity

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DataMatch

Data Ladder