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What is NORMLZ?

NORMLZ is a specialized tool aimed at normalizing data, effectively standardizing and correcting inconsistencies within HubSpot. This software addresses the challenges associated with extensive datasets, where varying data formats can hinder analysis, result in unproductive campaigns that may lead to revenue loss, and complicate reporting processes. It integrates effortlessly with your HubSpot account, with future plans to offer compatibility with Salesforce and Apollo as well. The engine adeptly identifies and aligns variations, converting entries such as "CEO," "C.E.O," and "Chief Executive Officer" into a consistent format. Furthermore, it unifies location data like "New York," "NYC," and "New York City," while also maintaining uniformity in company names, for example, "IBM Corp" and "IBM Corporation." By utilizing NORMLZ, users can significantly elevate their data quality, which ultimately fosters more accurate insights and enhances decision-making capabilities. This tool not only optimizes data but also streamlines the overall operational workflow, providing a comprehensive solution for businesses looking to improve their data management strategies.

What is Datactics?

Leverage the drag-and-drop rules studio to effortlessly profile, cleanse, match, and remove duplicate data. Thanks to its no-code user interface, even subject matter experts without programming expertise can utilize the tool, thus empowering them to handle data more effectively. By integrating artificial intelligence and machine learning within your existing data management processes, you can reduce manual tasks and improve precision while maintaining full transparency on automated decisions through a human-in-the-loop method. Our award-winning data quality and matching capabilities are designed to serve a variety of industries, and our self-service solutions can be set up rapidly, often within a few weeks, with assistance from dedicated Datactics engineers. With Datactics, you can thoroughly evaluate data against regulatory and industry benchmarks, address violations in bulk, and integrate smoothly with reporting tools, all while ensuring comprehensive visibility and an audit trail for Chief Risk Officers. Additionally, enhance your data matching functionalities by embedding them into Legal Entity Masters to support Client Lifecycle Management, which is critical for maintaining a robust and compliant data strategy. This all-encompassing strategy not only streamlines operations but also promotes well-informed decision-making throughout your organization, ultimately leading to improved efficiency and accountability in data management practices.

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Integrations Supported

HubSpot CRM

Integrations Supported

Microsoft Power BI
Qlik Cloud Analytics
Tableau

API Availability

API Availability

Has API

Pricing Information

$5/month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

HubProsper

Date Founded

2025

Company Website

normlz.com

Company Facts

Organization Name

Datactics

Date Founded

1999

Company Location

Ireland

Company Website

www.datactics.com

Categories and Features

Data Quality

Not specified

Categories and Features

Data Deduplication

Not specified

Data Engineering

Not specified

Data Matching

Not specified

Data Quality

Not specified

RegTech

Not specified

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