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What is Nativo?

Nativo IQ provides brands with quantifiable data to improve their Return-on-Content effectively. By utilizing a comprehensive platform, companies can evaluate the impact of each content piece across their owned, sponsored, and social media marketing efforts, while also measuring outcomes against key business goals such as engagement rates and conversion metrics. With Nativo IQ, organizations acquire full transparency regarding their content production, delivering vital quantitative insights that aid in performance assessment and the replication of successful tactics. The platform enables brands to discern which types of content drive consumer actions and which fall flat, all while offering real-time analytics. By seamlessly boosting content that Nativo IQ recommends, brands can optimize the returns on their marketing endeavors. This solution empowers teams to showcase and enhance the effectiveness of their content marketing strategies across various departments. Ultimately, Nativo IQ acts as a content intelligence tool that uncovers insights and ROI, promoting a unified and results-driven marketing approach. Furthermore, brands can use these insights not only to fine-tune their strategies but also to adapt to changing market conditions, ensuring ongoing growth and sustained consumer engagement. As a result, Nativo IQ positions brands to achieve greater alignment and success in their marketing efforts.

What is Akamai Media Analytics?

In today’s digital landscape, audiences expect instant access to video content that provides a fluid experience across different devices. Any factors that hinder this experience, such as slow loading times, poor video quality, and interruptions, can lead to reduced viewer engagement, higher drop-off rates, negative brand impressions, and a lower likelihood of viewers returning. It is crucial to understand the strong connection between video quality, reliable performance, and overall business success. Gaining an understanding of your audience's online viewing behaviors from both a quality and engagement perspective is vital for assessing the health of your business. Moreover, having clear visibility into video performance metrics is essential for uncovering critical viewer insights that can impact your business’s long-term viability. By focusing on these elements, companies can ensure that their offerings resonate with audience needs and foster greater viewer loyalty. Ultimately, this strategic emphasis can pave the way for enhanced customer satisfaction and a more robust competitive edge in the marketplace.

Media

Media

Integrations Supported

Akamai
DV Publisher Suite
Evolv Al
PubGalaxy

Integrations Supported

Akamai
DV Publisher Suite
Evolv Al
PubGalaxy

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nativo

Company Location

United States

Company Website

www.nativo.com/nativo-iq

Company Facts

Organization Name

Akamai Technologies

Date Founded

1998

Company Location

United States

Company Website

www.akamai.com/products/media-analytics

Categories and Features

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

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