Nela vs. Kantar Marketplace

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

Virtuoso QA is an enterprise agentic test automation platform establishing the standard of proof for software releases. As AI accelerates development, testing must keep pace without compromising confidence. Virtuoso QA delivers this through a governed testing loop for any browser-based application: AI proposes tests, a deterministic engine executes them, a person approves what matters, and every test run leaves evidence. At its core is Touchstone, the agentic layer where specialised agents handle the operational work of testing. The Analyst converts documentation into source-cited test requirements and identifies coverage gaps, the Architect designs the test journeys that validate each requirement, and Autopilot builds those journeys with human approval at key stages. Agents learn your application through the Knowledge Base and follow your team’s testing standards through Agent Directives. As applications change, test fixes are proposed as reviewable diffs, so no test updates without human oversight.

ChatD&B, developed by Dun & Bradstreet, is an innovative AI-powered conversational tool that revolutionizes how businesses access and use company data. Users can simply type natural language queries to retrieve detailed firmographics, financial reports, risk assessments, and other critical insights, all generated from the robust Dun & Bradstreet Data Cloud in real time. This eliminates the need for traditional, time-consuming data filtering and empowers users to get precise information faster. ChatD&B tracks the origins of each data element, enhancing transparency and trust in the insights provided, while a searchable chat history supports compliance, audit requirements, and verification processes. The platform also doubles as a customer support assistant, answering questions about Dun & Bradstreet’s extensive range of products, services, and data blocks. Its intuitive chat-based interface streamlines workflows in sales, finance, and risk management by making company data more accessible and actionable. Teams can effortlessly explore new markets, vet potential customers, and monitor existing relationships without complex data tools. ChatD&B democratizes access to enterprise-grade data, improving productivity and enabling better-informed business decisions. With expert insights and leadership content integrated into its ecosystem, Dun & Bradstreet continues to support customers in navigating data governance and maximizing data value. The platform is trusted by businesses of all sizes, providing scalable solutions for enterprise, small business, and public sector needs.

With the trust of over 25 million users globally, Jotform serves as a comprehensive platform that enhances data gathering, automates workflows, and facilitates online sales without requiring any coding skills. Utilizing Jotform’s intuitive drag-and-drop Form Builder, companies can easily design personalized forms and surveys to gather leads, contact details, payments, appointments, and e-signatures. Users can select from a library of more than 10,000 templates tailored for various purposes, such as feedback forms or event registrations, or opt to create their own unique forms from the ground up. The platform’s sophisticated features, including conditional logic, autoresponders, and compatibility with over 200 integrations, significantly optimize operational processes. Moreover, Jotform's AI-driven Agents provide immediate customer support by assisting users during the form submission journey, addressing inquiries, and ensuring a seamless experience, which minimizes the reliance on manual support. With the addition of Jotform’s Store Builder, businesses can establish an online storefront to market products, services, and subscriptions, as well as collect donations and process payments through a wide array of over 30 payment gateways. Furthermore, tools like the Approvals feature, PDF Editor, and Report Builder empower organizations to convert gathered data into insightful actions and streamline workflows for enhanced productivity. This multifaceted approach makes Jotform a vital resource for businesses seeking to improve their operational efficiency and customer engagement.

An all-in-one platform designed for managing omni-channel experiences goes beyond simple surveys. Elevate your experience management initiatives with this comprehensive solution that integrates all touchpoints into a seamless omni-channel approach, consolidating data for efficient analysis. You can create tailored email surveys that not only increase open rates but also allow customization of the subject line, body text, and sender email address. Enhance your branding by white-labeling your emails for a consistent look and feel. To gather feedback effortlessly, distribute a scannable QR code that respondents can easily access to participate in your survey. Generate several distinct survey links to facilitate sharing, which can be monitored to assess their performance effectively. With the option to white-label your surveys using a custom domain, your brand identity remains intact throughout the survey process. Additionally, you can engage customers directly by embedding surveys on your website, whether as a popup card, chatbot, or inline element. Our mobile SDK further simplifies the process, enabling you to quickly design surveys and gather valuable insights on the go. This flexibility ensures you can adapt your approach based on various customer interactions and preferences.

Jama Connect® is an innovative platform for product development that establishes Living Requirements™. It weaves together disparate activities related to testing and risk management, ensuring comprehensive compliance, mitigating potential risks, enhancing processes, and maintaining adherence to regulations. Organizations involved in developing intricate products, systems, and software can now effectively outline, synchronize, and implement their requirements. This streamlined approach significantly decreases the time and resources needed to demonstrate compliance and minimizes the need for rework. By selecting a user-friendly, adaptable solution accompanied by supportive services focused on fostering adoption, companies can confidently pave the way to their success. The platform’s design emphasizes collaboration, ensuring that all stakeholders are aligned throughout the product development lifecycle.

SurveyJS comprises a collection of four open-source JavaScript libraries that provide the advantages of a customized, in-house survey application while significantly minimizing the time and resources required for deployment. These libraries function independently of specific server code or database needs, allowing for seamless integration with well-known JavaScript frameworks such as React, Angular, Vue.js, jQuery, Knockout, and others. They are built to interact with any server capable of processing JSON requests, thereby ensuring compatibility with a wide range of server setups and databases. This product suite includes: - An open-source library licensed under MIT that facilitates the rendering of dynamic JSON-based forms within your web application and captures user responses. - A self-hosted form builder featuring drag-and-drop functionality, an integrated CSS theme editor, and a graphical user interface for setting conditional rules; it also generates JSON definitions of your forms in real time. - A PDF Generator library that allows for the conversion of SurveyJS surveys and forms into PDF files directly in the browser. - The Dashboard library, which enhances survey data analysis through interactive and customizable charts and tables. We invite you to explore our website and experience our comprehensive demo at no cost. This opportunity will allow you to assess the full capabilities of SurveyJS firsthand.

Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search across ChatGPT, AI Overview, AI Mode, Gemini, Claude, Perplexity, Meta, DeepSeek and Copilot. We're building the first marketing platform for AI search as a channel. We show enterprise brands exactly where they stand when customers discover them through AI — then give them the precise playbook to show up stronger. This is Generative Engine Optimization, also known as AI SEO. Why Leading Enterprise Marketers Choose Evertune: Data Science at Scale: : We prompt across every major LLM at volumes that capture response variations and ensure statistical significance for comprehensive brand monitoring and competitive intelligence. Actionable Strategy, Not Just Dashboards: We decode exactly what gets brands mentioned more and ranked higher, then deliver the specific content, messaging and distribution moves that improve your position. Dedicated Customer Success: Our team provides hands-on training and strategic guidance to help you execute on insights and improve your AI search visibility. Purpose-Built for AI as a Channel: Evertune was founded in 2024 specifically for how LLMs select and rank brands. While others retrofit SEO tools, we're architecting the infrastructure for where marketing is going: AI search with organic visibility today, paid placements and agentic commerce tomorrow. Proven Leadership: Our founders helped build The Trade Desk and pioneered data-driven digital advertising. We've shepherded an entire industry through transformation before and have seen early adopters grab the competitive advantage. Our investors, including data scientists from OpenAI and Meta, back our vision because they see where this channel is heading.

Mainframe environments run the heart of your business, making them a prime target for threats. You can't afford to leave mission-critical data exposed to undetected risks. Rocket® z/Assure™ Vulnerability Analysis Program (VAP) is a specialized mainframe security solution designed to proactively scan, identify, and resolve vulnerabilities before they impact your operations. By automating deep system-level scans, we help you eliminate blind spots and strengthen your overall security posture. Our tool provides the actionable insights your security team needs to remediate risks quickly, ensuring your infrastructure remains resilient and compliant. Key benefits for your security team: - Identify and resolve vulnerabilities across your mainframe environments automatically. - Safeguard mission-critical data against evolving internal and external threats. - Streamline your compliance audits with detailed, actionable security reporting. Partner with Rocket Software today to secure your mainframe and build a resilient foundation for the future.

Adversus is an innovative outbound calling solution designed to enhance your calling strategies and automate tedious manual tasks, while also offering insightful data to refine your outbound operations. Established in 2015 by a group of founders who were dissatisfied with the inflexibility of existing solutions, our mission was to revolutionize the outbound calling landscape. We deliver a highly customizable solution that empowers users to tailor every facet of their workflow according to their specific needs. The core objective of Adversus is to create a robust, future-ready platform that consistently meets the evolving demands of the market. Our ambition extends beyond mere adaptation; we aim to redefine the limits of what can be achieved in outbound calling. Adversus has been adopted by businesses across various sectors, significantly enhancing their outbound calling effectiveness, and we provide options suitable for organizations of all sizes, ensuring that everyone can benefit from our cutting-edge features. Additionally, our commitment to continuous improvement ensures that as the industry evolves, so does our solution, keeping our clients at the forefront of outbound communication.