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What is NestAds?

NestAds is an advanced ad management and attribution tool specifically tailored for Shopify sellers. This platform consolidates data from various advertising channels into a single dashboard, removing the need for manual tracking and enabling seamless monitoring of key advertising metrics. With its unique server-side tracking pixels that utilize first-party purchase data, NestAds effectively addresses the challenges posed by iOS 14 restrictions and the transition to cookieless browsers. Employing a multi-touch attribution model, it identifies the advertisements and interactions that lead to sales while offering adaptable attribution windows that can range from 1 to 90 days. This analytical approach fine-tunes your advertising budget, minimizes inefficiencies, and enhances your return on ad spend (ROAS). The NestAds dashboard visualizes the customer journey as a timeline, providing insights into customer interactions at every touchpoint. Additionally, it features comprehensive cohort analysis that sheds light on revenue generation, customer acquisition expenses, and various other critical metrics, empowering merchants to make informed decisions for their advertising strategies. The platform is designed to promote a deeper understanding of customer behaviors, ultimately leading to more effective marketing efforts.

What is Loomit?

Loomit is a cutting-edge cloud platform that streamlines ad monetization for mobile publishers, providing them with extensive authority over how ads are delivered, tested, and monetized within their applications, ultimately boosting both revenue and user engagement without necessitating ongoing involvement from engineering teams. By serving as a bridge between the app and various ad mediation platforms, it enables flexible, rule-based monetization tactics, real-time A/B testing, and multivariate evaluations of mediation partners, as well as the ability to create personalized ad experiences tailored to distinct user groups, behaviors, or locations, all of which can be easily modified via an intuitive dashboard without the need for intricate coding. In addition, Loomit empowers publishers with robust ad quality control and audience segmentation tools, allowing them to protect important user segments from intrusive or low-quality ads while simultaneously fostering increased competition and CPM rates for high-value impressions. Moreover, the platform also includes features like automated format switching, which enhances the ad experience further, ensuring that ads remain relevant and engaging for users. This comprehensive approach to ad management enables publishers to maximize their monetization potential while maintaining a seamless user experience.

Media

Media

Integrations Supported

Facebook
Google Ads
Instagram
Shopify
TikTok

Integrations Supported

Facebook
Google Ads
Instagram
Shopify
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

$0/month/user
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NestScale

Date Founded

2022

Company Location

Singapore

Company Website

nestscale.com

Company Facts

Organization Name

Loomit

Date Founded

2023

Company Location

United States

Company Website

loomit.ai/

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

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