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What is Nielsen Ad Intel?

Understanding advertising intelligence is crucial for businesses aiming to secure a competitive advantage in today's marketplace. With the media landscape becoming ever more complex and crowded, consumers are exposed to an overwhelming amount of content across various platforms. To stand out, companies need to leverage reliable advertising intelligence that aids in creating effective media strategies that distinguish them from others in the industry. The challenge arises in managing and monitoring the advertising initiatives of competing brands across multiple channels without significantly increasing workloads. Nielsen Ad Intel emerges as the premier source for comprehensive advertising expenditure data at local, national, and global levels. Our platform provides advertisers, agencies, publishers, and advertising networks with the tools necessary to track advertising efforts across a wide array of channels, including television, digital, audio, search, social media, print, outdoor, and cinema. Additionally, Ad Intel offers valuable insights that empower clients to navigate this dense media environment successfully, enabling them to identify target audiences and assess brand approaches with greater accuracy. By harnessing our data, businesses can refine their advertising strategies and bolster their market presence, ensuring they remain competitive in an ever-evolving industry. The ability to adapt quickly to market trends can make all the difference in achieving long-term success.

What is AppGrowing?

A global platform dedicated to mobile advertising intelligence and analytics collects comprehensive data from 47 different countries and regions, as well as 23 leading international media outlets. This service emphasizes current advertising trends in widely-used mobile applications and games, while also offering valuable insights into rival marketing strategies. It provides an in-depth analysis of application promotion, allowing users to understand the dynamics of mobile advertising worldwide. By tracking the success of competitors' advertising campaigns, businesses can promptly adjust their strategies to minimize expenses and improve their return on investment. Moreover, the platform offers critical insights into marketing tactics, preferred media channels, and market trends aimed at attracting potential high-value clients. Users gain access to innovative advertising ideas in the marketplace and can fine-tune their profitability strategies accordingly, acquiring greater awareness about their competition and product intelligence. In this way, the platform not only equips businesses with the necessary tools to make informed decisions but also helps them maintain a competitive edge in the fast-paced advertising environment. As a result, users can navigate the complexities of the market with confidence and adaptability.

Media

Media

Integrations Supported

AdClarity
Admetricks
Eyeota
Supermetrics

Integrations Supported

AdClarity
Admetricks
Eyeota
Supermetrics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Company Facts

Organization Name

YOUMI

Company Location

China

Company Website

appgrowing.net

Categories and Features

Categories and Features

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