Ratings and Reviews 0 Ratings
Ratings and Reviews 0 Ratings
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What is Nielsen Media Impact?
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What is AdRacer?
AdRacer is a versatile marketing and media planning platform built to support agencies and marketing teams in managing their advertising efforts with precision and clarity. The platform enables users to handle an unlimited number of markets, categories, brands, and campaigns, all organized within intuitive, customizable flowcharts that provide a holistic view of the marketing mix. It supports the creation of detailed media plans through either pre-set templates or fully custom layouts that allow users to define the exact metrics and parameters relevant to each channel. A standout feature, Strateguide, offers tools to calculate and rationalize advertising frequency and reach, helping marketers optimize their media investments. AdRacer’s powerful reporting engine simplifies the generation of summary and post-buying reports, with flexible options for monthly, weekly, or overall data breakdowns that support thorough campaign analysis. Additionally, users can personalize plan visuals with corporate color themes to maintain consistent branding throughout the planning process. The platform is built to foster efficient collaboration within marketing teams and agencies by automating routine tasks and providing strategic insights. Its user-friendly design helps reduce the complexity of multi-channel media planning while increasing accuracy and accountability. By integrating all marketing activities into one platform, AdRacer streamlines workflows and promotes data-driven decision-making. Ultimately, it empowers marketers to craft well-informed, successful advertising campaigns that meet their business objectives.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
$29/year/user
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Nielsen
Date Founded
1923
Company Location
United States
Company Website
www.nielsen.com/solutions/media-planning/media-impact/
Company Facts
Organization Name
AdRacer
Date Founded
2023
Company Location
Azerbaijan
Company Website
adracer.pro
Categories and Features
Categories and Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign