Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Kochava Reviews & Ratings
    171 Ratings
    Company Website
  • BigCommerce Reviews & Ratings
    1,046 Ratings
    Company Website
  • Identity Matrix Reviews & Ratings
    34 Ratings
    Company Website
  • MASV Reviews & Ratings
    63 Ratings
    Company Website
  • Docmosis Reviews & Ratings
    46 Ratings
    Company Website
  • Source Defense Reviews & Ratings
    7 Ratings
    Company Website
  • D&B Risk Analytics Reviews & Ratings
    58 Ratings
    Company Website
  • Act! Reviews & Ratings
    40 Ratings
    Company Website
  • KrakenD Reviews & Ratings
    66 Ratings
    Company Website
  • Nasdaq Metrio Reviews & Ratings
    14 Ratings
    Company Website

What is Nielsen ONE?

Nielsen ONE functions as a comprehensive tool for measuring cross-media engagement, providing unified insights into audience interactions with traditional television, streaming services, and various digital channels. By integrating first-party and third-party audience data, it enables detailed media planning and assessment, thereby facilitating the creation of customized and effective advertising strategies aimed at reaching the desired audience at the most effective times. This platform offers deduplicated metrics for both advertisements and content, presenting a unified view of audience behavior that is essential for informing content development and monetization approaches. Through a distinctive identity framework, Nielsen ONE combines panel data, third-party identity information, and direct connections with publishers to deliver accurate, individual-level impressions for advertising campaigns. Additionally, with the ability to deduplicate ads across four screens, it thoroughly evaluates viewer engagement across multiple devices, such as connected TVs, laptops, and smartphones, while also considering out-of-home, broadband-only, and over-the-air viewing data. Ultimately, Nielsen ONE not only enhances the media landscape but also empowers advertisers and content producers with vital insights to refine their outreach and engagement strategies effectively, ensuring that they remain competitive in an ever-evolving marketplace. Its commitment to providing actionable intelligence makes it a valuable asset for anyone involved in media and advertising.

What is NT Programmatic Platform?

The rise of the Internet has fundamentally changed how customers interact with advertisers. Leading this change, NT has developed innovative solutions aimed at helping agencies and marketing experts navigate the shifting landscape of customer engagement. The NT Programmatic Platform employs state-of-the-art technologies to promote efficient communication in the online advertising sector. The ad placement process encompasses a variety of elements, including strategic media planning, data gathering and analysis, creative development and adaptation, real-time optimization of media placements, and a comprehensive statistical assessment of results. By integrating advanced advertising technologies, the NT Programmatic Platform supports a thorough management of the entire media buying process, which includes everything from initial market research and media strategy formulation to leveraging CRM data, fine-tuning tactics across various KPIs, and performing in-depth data analysis. Additionally, throughout an advertising campaign, the use of automated algorithms and real-time bidding optimization minimizes stagnation, ensuring that all established KPIs are met. This all-encompassing approach not only boosts operational efficiency but also greatly enhances the effectiveness of advertising initiatives, ultimately driving better results for clients. The synergy of these elements positions NT as a leader in the advertising technology landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/nielsen-one/

Company Facts

Organization Name

NT Technology

Date Founded

2007

Company Location

United States

Company Website

nt.technology/en/

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Popular Alternatives

Popular Alternatives

Strike Social Reviews & Ratings

Strike Social

Strike Exchange
Airbridge Reviews & Ratings

Airbridge

AB180
Dreamdata.io Reviews & Ratings

Dreamdata.io

Dreamdata
Identable Reviews & Ratings

Identable

Identable.io